How Media Directors drive business growth: #MediaSnack 143

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On this week's #MediaSnack we continue looking at what the Media Director can do to contribute to company growth in 2019, by reframing media budgets as an investment in growth and creating a business case internally to be the executive stakeholder for media investment.

As usual we ask:

- What's going on?
- What are the implications?
- What should marketers be doing?

Additional Links:

Question of the Week: Can Media Directors drive a growth agenda?

Good Week for:

Bad Week for: Gillette, maybe?

They made a good ad, but seem to have triggered a social media backlash and some leading marketing academics believe they have damaged their brand. We actually quite like it…

Mark Ritson “Gillette ad will be 2019 worst marketing move”