Philip Evans: How data will transform business

What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy — and explains why he thinks they are essentially invalid.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more.

[chapp]

The content is great for those with a business background. Perhaps the speaker overloads the audience with business jargon, but what he's basically saying is "we are now able to collect data from cross-horizontal industries to make more informed decisions. And it will change the world."

[chaosjacky]

I'd like to be able to make sentences with such rich vocabulary as easy as he does.

[Americanheld]

8 years later, he is spot on. Very insightful.

[delphizou]

One of the most brilliant talk I’ve ever seen in TED

[karenkavin]

Beneath two topics Evans discusses a key element that is changing how businesses look at and form strategies to progress - DATA. We are in the land of Data. Everything we do is about collecting Data, forming strategies around that Data and making business decisions and conclusions around the Data.

[keillharrison]

The way Evans presents himself and communicates is highly engaging. 10/10.

[subtlethingsinlife]

I request another TEDxTalk do demystify the talk . I was overwhelmed by the circuitous speaking technique . Wasn't able to understand much of what was said .

[maroussiavlody]

My brain is literally smocking....but this is brillant and I never apprehended data this way, this is so interesting !

[mihirm]

Extraordinary! Everyone should see this, the pillars of the world are shaking.

[AnnaliesaRose]

Very nice indeedy! Thanks 4 such an informative speech!

[maisarahibrahim]

i can hear my 2 remaining brain cells wailing, trying to comprehend his english

[heymelvs]

I watched this for so many times now but I couldn't still formulate my understanding about his talks.

[zalmangrifkin]

This speech was very unTED-like. The speech was a large amount of words with a very small amount of actual ideas and practical information conveyed to the audience. Seems like head-talk to me.

[anananwar]

This is a fascinating talk if you are able to follow it. Unfortunate for many the auto response for unfamiliar jargon is "don't understand, must be bull shit!"

[AnnaliesaRose]

Very nice indeedy! Such an informative speech!

[alexeykashpey]

Good speach, but a lot of statements need certain clarification/explanantion as they aren't dogma. Prima facie, nice to hear a new way of thinking, especially from BCG

[CodyCzar]

As a business major this was very insightful.

[thaleskroth]

Very interesting is the approach of Me. Phillip Evans with an example of what changes have transformed the access of technology and which businesses have undergone major changes over the years.

[HelixClovers]

Exactly how Doritos gets its Super Bowl commercials.

[mqplkfd]

1. Economies of scale and Porter's value chain are less important due to widespread data availability.
2. Technological advances in data sharing enable small firms to compete, leveling the competitive field.
3. The information economy is highlighting the challenge of balancing “richness and reach” in business operations.
4. With data richness and reach, companies can no longer rely solely on economies of scale.
5. Analyzing and using vast amounts of data will be crucial for future business success.

1. Economies of Scale - 규모의 경제
2. Value Chain - 가치 사슬
3. Data Proliferation - 데이터 확산
4. Competitive Advantage - 경쟁 우위
5. Big Data Analytics - 빅 데이터 분석


강연을 통해 데이터의 확산이 기업 전략에 미치는 영향에 알게 되었다. 특히, 데이터 분석 능력이 작은 기업들도 경쟁력을 갖추게 하여 시장의 경쟁 구조를 평준화시킨다는 사실이 기억에 제일 남았다.


“The ability to analyze data will be a key factor in future business success.”