How did Haldiram Build a 5000cr business empire? : Business case study

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Video Introduction:
Haldiram is one of the most iconic brands in Indian BUSINESS History! while most are taught about the american icons like Dominos and Mcdonald's very few of us know about the world class business strategies deployed by the home grown brands of India! Haldiram is one such brand that started as a small sweet shop in Bikaner but today it has expanded its presence in more than 80 countries, employees more than 1500 people and in FY 19 alone Haldiram generated a sales revenue of 1 billion dollars! The question, while we 1000s of sweet shops every day, what exactly was special about haldiram and they were able to build a billion dollar out of it, what was exactly was their business strategy and as students of business what are the lessons that we need to learn from this iconic brand!
This is a story that dates back to 1919, when Haldiram was just 11 years! He worked at his grandfather's bhujia shop and being a marwadi he soon enough started finding ways to make money for his family! and back then Bhujia in Bikaner was an extremely commoditised product! Which means what, since there were 100s of bhujia shops in Bikaner there was hardly any difference between their products! Therefore the competition was solely based on price and not quality!
During this time, Haldiram would take up odd jobs such as chopping, cleaning the kitchen etc and gradually began to take interest in the bhujia- making process.

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#thinkschool #haldiram #haldirambhujia Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[kartikeyyadav]

Promoting and teaching people about Indian iconic business models is something need of hour. Good work, keep it going ♥️

[paryansharma]

The 3rd Strategy was: JO DIKHTA HAI WOH BIKTA HAI. And it was the most fascinating one. Your Case studies are going to another level now. Keep them coming. 🔥

[rushikeshmarmat]

A case study on “HOW CAN TATA MAKE AIR INDIA THE MOST PROFITABLE AIRLINE COMPANIES IN THE WORLD"🔥
And what would be their business strategies to make it🙏

[paragjoshipsj]

Excellent Casestudy guys! However, being a Nagpurian, I would like to highlight Haldiram's local dish of 'Orange burfi' & 'Sangam Burfi'. Here they again made a smart brand statement banking on Nagpur's identity as 'Orange City'.

[overloaded]

Proud to be a Nagpurian !
I got Haldiram's Store at a walking distance from my home :)
We got more than 10+ Stores in Nagpur😋

[theundiscoveredjourney_]

What Haldirams did 40 years ago, Think School is doing now. Becoming an Iconic Brand in making !

[sparkspark]

Haldiram sweets has given a new recognition to Nagpur. Most of the Nagpurians are requested to bring Haldiram Sweets especially Orange burfee when they visit their hometown.

[hardik]

Dude!!! Your story telling skills are just killer! I saw the title and I was like, I don't have the time to watch it. Saw it the 3rd time, and I said to myself, let's me spend 5 mins watching this one, and here I am spending my time posting a comment on your video. Hats off to your skills. Someday we shall work together in building a brand!!! Keep it up

[aritrabha]

I sincerely appreciate this initiative you have taken up to make us Indians aware of these indigenous business tycoons. It's true that we get to hear a lot about american tycoons but not so much about our own gems.

[abhinavkumar]

Watching case study of Haldiram with Haldiram Bhujia 😅.

[yashgulave]

So basically, Dungar Maharaj was one of the OG influencers 😂😂

[BatmAn]

So, Haldiram is like the Steve Jobs of sev industry. Apple products are pricy and different but that brand and quality pulls it forward. Nice video essay.

[saivenkatnagarala]

Haldirams is super famous snack in South.
Total childhood spent with aloo bhujia, sev, moong dal and chips.

[ram]

I am from Bikaner and he's right, that Bhujia shop is still there and its still sold traditionally in a big container straight out of a big kadhai fresh and hot, afterwards packed in paper bags. The shop itself is also intact without the glimmer and shimmer.

[nimas]

Haldiram is a staple here in Nepal too.
Loved to realize that it emerged out of humble beginnings.

[beyondbeautyandbrainbbb]

Hi, I am a doctor and have nothing to do with markets n business.. you narrate these stories so well that I just listen to them. Keep it up. Don't change your manner

[zm]

Whenever our relative meet we are mostly gifted by kaju katlis

[dhavalj]

The place at 8:08 is Brickfields, Kuala Lumpur, Malaysia. The area dominated by south Indians.

A good place for quite affordable Indian food in Kuala Lumpur.

[rushikeshmarmat]

Sir please make a case study on “AIR INDIA” how can TATA make AIR INDIA the world’s most profitable airline🔥🔥🔥

[dilkhushpatidar]

His ''Hi Everybody'' tone has different fanbase.🙌🙌🙌