it’s pronounced kuh-nip-x #knipex

[stainlesschords]

If you have to explain it, that's a marketing failure, not a customer failure.

[sloanNYC]

Saying the K is silent is such a US centric POV LOL

[imark]

Every company should do this. There's a semi chain store around my area and a grocery store both have advertisements on TV saying the name one way but the culture completely pronounces it a whole Nother way.

[greekdd]

People have obviously never heard germans speak

[guillermotejeda]

The funny thing is that even they pronounce it wrong in there videos 😂

[AnonymousMod.]

The part that gets me, even in this video it is still bastardized.

The K harder when pronounced by Germans and surrounding countries*.

* I can't fucking type

[MrPhooey]

Ok, but good thing we all have access to a dictionary, except for the people over at Knipex.

[chemmer]

As a Canadian with German parents who is oddly interested in this I have one question.... When did americans start listening to the Germans ??
I'm still using the silent k

[Advokitt]

Wow, they spelled their own company name wrong.

[RingTuned]

You still never going to get me to sound like a goofball pronouncing that it's nipex

[Zanooz]

Ill continue to call it knipex, if i went to work and said "can you hand me the knipex" it'd get looked at sideways

[flaccsquid]

The problem is, they're wrong about their own name. That would be k'nipex