04 Sustainable Materials Talk: 'Radical Matter - Materials for Sustainable Future' by Julian Ellerby

Nirvana CPH was delighted to present its ‘Sustainable Stories’ Exhibition at the London Design Festival in collaboration with SharpEnd from 18th September 2019 – 18th October 2019. The exhibition was hosted at the G . F Smith Show Space; alongside their collection of innovative and technically advanced papers.

This interactive exhibition presented 5 ‘Sustainable Stories’ for the modern brand & consumer, which demystified the issues surrounding sustainability and how it impacts our every-day lives as well as presenting future production solutions in sustainable packaging.

The featured stories focus on the packaging materials where the need for sustainability initiatives is most relevant: glass, paper, metal, textile and plastic. Each story included the key ingredients to the success of a brand or a product; consumer education, production transparency, innovation and closed loop material scenarios for minimal use of resources. Examples of where technology could help with both minimising the environmental impact as well as communicate the sustainable story were also showcased.

Nirvana CPH also hosted a talks program throughout the exhibition, with leading industry voices, which included:

SUSTAINABLE MATERIALS TALKS
- Katie Kubrak, Materials & Insight at Nirvana CPH
- Sian Sutherland, Co-founder at A Plastic Planet
- Gary Tee, Director at TIPA
- Julian Ellerby, Strategy Director at FranklinTill

SUSTAINABLE PRODUCTION TALKS
- Nick Gumery, an Ethical Buyer at Lush
- Carl Partt, Founder of FuturePlanet
- Richard Kirkman, Chief Technology & Innovation Officer at Veolia UK & Ireland

SUSTAINABLE INNOVATION TALKS
- Cameron Worth, Founder and CEO of SharpEnd – The Agency of ThingsTM
- Natasha Franck, Founder and CEO of Eon
- Ashwini Deshpande, Founder of Art-Z

This video is part of Sustainable Materials talk series. It discusses the importance of understanding materials in context of circular economy and sustainable design. It portrays a range of successful case studies hoe designers create sustainable stories.

Julian Ellerby, Strategy Director at FranklinTill Studio who also curates Viewpoint and Viewpoint Colour magazines. FranklinTill Studio works within material research, design, design narration & education. Their work output is across the fields of forecasting and insight, creative strategy, and creative direction. Studio is also responsible for launching book titled “Radical Matter” that focuses on sustainable materials for the future. On the night Julian will cover the topics of sustainable materiality.