Sluggish | Wealthsimple

Do you sometimes feel like a tiny little Sisyphus, grinding against a world that wants to push you backwards? Like a slimy little invertebrate Sisyphus, maybe? Then you know what it’s like to be alive and trying to have money in 2025, just like this slug does.

[melaniescott]

This commercial genuinely deserves world-wide recognition. It’s an utter masterpiece. I’m touched.

[mykolamcposhta]

I had no idea what this ad wanted to sell me until the last second, but I was mesmerized by the message, character and camera work. You and your ad company deserve an award for this one.

[ChickenIsFried]

Just saw this ad, had to come and watch it again.

[bkanoid]

I have never been so emotionally engaged BY A SLUG! I was so happy when he made it to the other side of the sidewalk!! Best commercial EVER!!

[luismelendez]

Maybe the best ad I've seen. Well done!

[chasniffy]

This ad is the best ive seen. Ive struggled with depression and anxiety for a long time, and my mother and I were discussing it just as this came on. Really touching. Well done, wealthsimple!

[mappandlucia]

This little guy has captured my heart, and the ad series is the only one I turn the volume on for. There’s something about him making it over the “boulder” that makes you happy and gives you hope. Simple but profound. 💙

[kellyfines]

I rarely watch ads through to the end, but this is so well done that I've seen it many times now! Just beautiful 😊

[iLiveExtreme]

You guys are killing it. A+ to the marketing team.

[rylancharron]

Perhaps the best ad we’ve seen over the last decade

[greyfaxgrimwald]

Just saw your ad campaign and have to join in on the accolades. So well done I called my wife in to sit and watch it with me. Kudos to the agency that put this together and the executive team that signed off on it.

[CancelledCartoons]

I almost skipped this ad, then i found myself here watching it again. What a beautiful story.

[NaturalGC]

I almost shed a tear. 😢 The angles, the way we see from thw slugs POV. This is what marketing should be. Captivating storytelling with a message.

[MartinMcClellanGT]

Stunning! Gotta love Wealthsimple ! Customer since October 2018 here 🙋🏻‍♂️

[kimcyr]

Great job on this ad! The marketing team deserves an award. 👍🏻

[jacqueline]

The best ad I have ever seen. Great Job!!!

[TZ]

It’s been a long time since I’ve deliberately looked up an ad to watch again. Bravo

[rgtharp]

These comments make me so happy. I’m very proud of this ad & the spots that will follow it.

[Follett]

Why is this so good? 🤣 seen it as an ad and then left the video I was watching to come see it again.

[shutterbugoli]

I'm always so thankful when businesses choose to actually put some effort into their ads instead of throwing crap at us all the time. Awesome work! 🐌