Asset Class Specialization: Putting Your Clients First

Heather Ewing CCIM and Gordon Lamphere, the host, explore the importance of specialization in commercial real estate and how specialists benefit clients in their search for the right property. They discuss how specialist agents, who have a deep understanding of the specific type of property they specialize in, an extensive network of contacts, and the ability to offer a personalized service, typically outperform real estate generalists.

In contrast, the two strongly criticize agents operating outside their comfort zones to their client's detriment. Ultimately, for both Heather and Gordon, the profession is about serving others, and all clients regardless of size or asset class deserve a real estate agent that provides them value!

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