How Social Impact and Giving Back Can Win You More Customers and Be Good For Your Bottom Line

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How Social Impact and Giving Back Can Win You More Customers and Be Good For Your Bottom Line
Presented by: Mindy Schaffer, Senior Director of Impact Growth at ShoppingGives
from Ecommerce Unpacked Global Technology Summit 2022

In this session you'll learn how to leverage social causes to create loyalty among their customers, improve retention and build trust. Explore strategies for integrating social impact into your customer journey to create more purposeful and profitable customer relationships. This session will show you how your brand can increase AOV and improve the life-time value of a customer by customizing your giving to suit your customer's needs, engaging customers through targeted email marketing and social media, and best practices from used by the leading direct-to-consumer brands.

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