The Mercedes EV Disaster...What Happened?

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Mercedes Benz is one of the most iconic automakers ever known for its luxurious cars and opulent designs. More recently though, they’ve had a difficult time switching over to electric. One of the main reasons for this is that Mercedes has confused EV efforts with modernization efforts. They’ve gone over the top when it comes to modern interior and exterior designs, and while the new interior designs were well-accepted, the new exterior designs were not. The general sentiment seems to be that all EQ vehicles look like eggs. And while this is great for reducing drag, this isn’t exactly what Mercedes buyers are looking for. It does seem like Mercedes is learning from this lackluster reception though as they are ditching the EQ lineup altogether and sticking to their traditional cars that just happen also to have electric variants. This video explains Mercedes's EV effort and why the luxury car company has had so much difficulty pivoting to electric.

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Timestamps:
0:00 - The EQS
2:32 - A New CEO
5:59 - The EQ Disaster
10:00 - Ditching EQ

Thumbnail Credit:
Diego Delso - Wikipedia Commons

Sources:

Disclaimer:
This video is not a solicitation or personal financial advice. All investing involves risk. Please do your own research.

[DaBadNewz]

"started at $180, 000 and looked...like this" cracked me up!

[stormrider]

If you want to sell EVs don’t make them look like EVs!

[Errr]

I still like physical buttons. I don''t particularly care to be searching for the function I want on an iPad while driving.

[zackmouses]

when Mercedes discontinued the CLS and S-Class Coupe, I knew that the era of beautiful iconic Mercedes modes had ended, and so too my interest in this brand.

[Reminisciences]

What I wouldn't give for a Mercedes that has a long-range reliable diesel engine, simple design, and an interior with buttons, knobs, anything tactile. I want to buy a Mercedes, but unfortunately the only ones matching that description are about 3 decades out of date.

[temperchill]

I don’t mind the egg shape, but the 2003 Windows Media Player UI design is a crime.

[criszh]

You mentioned the cars’ look but I think you missed a point: the EQ models look actually CHEAPER than their ICE equivalent.
After so long, I do think that car designer should have learned that piano black is not a premium material: it’s only cheap, glossy plastic.
It looks like MB has been pinching pennies to recover some of the higher costs of the electric drivetrain.

[pokegan]

Fun fact, my neighbor bought an EQS. She came back to the car a month later with a bunch of electrical problems due to the wires being wrapped in a factory soy-based material that was chewed on by mice any chance they got, inside, outside, everywhere. In fact the EQS even attracted mice to the garage for that reason. Now the car needs a whole new wiring harness and she is lemon law ing the car as result.

[richardelson]

I will never buy a car with massive iPad screen

[tweed]

Older Mercs were stately and handsome-looking because they were distinctively 3-volume-esque. You had engine bay, you had driver/passenger bay, you had trunk bay. Today everything is so 1-volume that I struggle to define which body type the car is: sedan or coupe? Liftback or hatchback? WTF? Give us back streamlined 3-volume designs and make sure the car doesn't look overly aggressive or as featurless as EQS was.

[josecorchete]

The music in the last chapter was very loud. Couldn't barely hear you.

[chad]

If you're buying a luxury vehicle, efficiency is the LAST thing on your list. Luxury in itself is the opposite of practicality and efficiency.

[thecompanioncube]

On the point of change of CEO, I used to work at Mercedes during that period, and Ola brought in a LOT of changes which were purely on operational efficiency. His tenure brought an engineering driven company to sales driven company as it was his background. There were a LOT of structural changes, like major ones like splitting of Daimler into 3 subsidiaries for cars and vans, trucks and finance. In management side lot of departments we split and reformed. It was a chaotic time and Tesla was a boogieman throughout the quarterly meetings and decision making.

[wheelwrightpl]

Actually I prefer the exterior and hate the interior, because that interior is the exact opposite of focused, driver-centric cockpit.

[A]

It turns out even the iconic 3 pointed star can't sell Ugly Expensive stuff!

[ev.c]

Well, efficiency in EVs and ICEs are completely different. Charging a battery is not as fast as filling the tank. So I’d argue it is an important factor in very expensive cars.

[WG]

"Ugly"? Am I the only one who thinks it looks OK? Maybe it isn't a _beautiful_ car, but "ugly" is a stretch.

[johnlittle]

That SUV looks like a 15 year old Chrysler mini van lol

[owen_johnathon]

I personally don't like the new EQ interior - there's way too many screens, lost it's luxurious features

[SillySausageShow]

I think you are over dramatizing how bad the EQS is. It's still a decent car and outsold the audi etron gt substanically.