The REAL reason Mercedes Benz cancelled its EV platform - its NOT demand

The REAL reason Mercedes Benz cancelled its EV platform - its NOT demand

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#mercedesbenz #evs #platform #demand #evnews

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[MarksFutureGains]

Who knew food and rent are more important than a car...

[tiptoe]

People don’t want to pay 100, 000 for an electric car. Madness.

[mauriceharting]

The real reason why Mercedes has slowed down its electrification is that the market has shifted to more affordable ev's and not luxury ev's. Consumers want more affordable ev's in the price range of $ 25, 000 to $ 45, 000 and Mercedes cannot make them profitable in that price range.

[aduckquackquack]

It’s a garbage platform. Their vehicles are constantly in the Mercedes workshop for repairs.

[JoeyBlogs]

Mercedes is a luxury brand however. Arguably their EV platform can't compete performance to price wise.

[timoliver]

Their cars and SUV’s are just plain ugly and too expensive.

[wmoor]

I tried buying an EQE sedan last spring. The car was fine. The dealers attitude was not. I bought a i4 M50 instead.

[Wargasm]

In America EV sales are down 8% over last year. Globally I would agree that they’re probably up but only because China is the largest car market in the world and China has put most all of their eggs in the EV basket. Not sure what European EV sales are doing. But I would venture to guess the same or less than this time last year. As far as Mercedes is concerned, their EV’s are just ugly. Looks like an overweight porpoise. People that buy Mercedes want presence. And for me personally, a V8. I’ve owned 6 Mercedes in the past. And own 2 currently. The EQE and EQS does nothing for me.

[visionmodernclassics]

Beside of Tesla there is no car brand which is earning high profit margin by selling EVs.

[ipower]

Rude awakening for German engineers with their superiority complex.

[ChickensAndGardening]

It's a sad sign of Germany's decline that Mercedes Benz engineers in Germany can't come up with as good technology as China.

[jorgecintron]

And I just want to add that I don’t ever want to buy a vehicle from a Dealership ever again. I’m not going to waste my time with Dealership BS.

[allenward]

Where I live in Newport Beach, CA I see a lot of them! That tells me it's a pricing issue. In Newport people have a lot of money so they buy whatever they want.

[EV-FUN]

It's so sad, the European legacy companies slept twice. First with hybrids and then with EV

[brunomadeira]

MB has basically two tiers of EVs. The proper ones, the EQE and EQS in SUV and sedan form and those are quite expensive (which isn't extraordinary, they are on top half of the lineup), and while they are good EVs, they aren't good looking cars both inside and outside. The cheapest EVs they sell are adapted cars that simply aren't that good and still expensive. So it's hard to understand why they are surprised with not that much sales. I believe BMW has better adapted EVs and their new platform is geared lower as it will be starting in the 3 series range (SUV and sedan).

[antoinepageau]

Problem for the US is that if they end up being a totally isolated car market, it won’t enable legacy manufacturers to achieve volume economies. Especially not if China decides to make life difficult for the supply chain.

[markneeper]

The Aero-Inspired And Somewhat Bland Styling Of The Mercedes EV Offerings Has Certainly Hindered Their Overall Acceptance. That Said, I’ve Seen A Few EQE’s Specifically That Looked Pretty Tight.

[tombudetti]

Expect Mercedes to announce a partnership with NIO, VERY SOON

[andrewvercillo]

I was in the EQE the other day, it’s $87k and it’s not nice looking, it’s slow, charges slow, no self driving, expensive and I paid $53k for my Tesla Model Y and it’s a way better vehicle.

[mabuthozulu]

They should have just done it like BMW, same look just different powertrain, electric or ICE with no major design deviations