THE BEST MARKETING STRATEGY (EBAY)

Companies are staying relevant through influencer marketing.

Before Love Island, Tasha Ghouri was very much into styling vintage clothing, and became somewhat of a fashion icon on the show.

Ebay jumped on that.

The collab between EBay and Love Island last year allowed them to capitalise on Gen-Z’s second-hand shopping habits by collaborating with Tasha 🛍️

Creators and influencers have a deep understanding of their audiences and what they want to see. They also have the trust of their followers, which means that when they endorse a product or service, their followers are more likely to be interested in it.

Staying on top of influencer and cultural trends is a game-changer for brands trying to connect with their target audience in a more authentic and engaging way.