How To Price Print On Demand Products For Etsy in 2024

- Here are my in depth strategies on pricing. Enjoy!

Affiliate Links (if you use these links I get a small commission, at no extra charge to you. I only promote things that I use):

📈 Everbee: My research tool, Buy A Growth Plan & Get The 2nd Month Free (save $29.99)

🤝 Printify: My main POD partner
🎨 Creative Fabrica: Where I get all my elements, fonts etc. I've bought the yearly access multiple times since it's cheap and often on sale
⚙️ Vela: My Etsy bulk editing tool (get one week free trial)
🔍 Flying Research: I mainly use the TM search, a lot simpler than USPTO

00:00 Intro
00:23 The Biggest Lever
00:46 Breakeven Pricing
03:37 Easy Organising
04:49 Everbee
05:23 Profit Pricing
06:26 Vela
09:49 Re-syncing Orders
10:33 Conversion Fees
11:37 Bonus Tip
12:26 Outro

P.S

If you're Swedish like me and need help with bookkeeping and accounting, please send me an e-mail and I can help further. Only applicable to people that live in Sweden, my e-mail can be found in my channel's about section.

[CraicHouseAnimations]

Great video, I've come back to this so many times to try implement each of the tips. Extremely helpful!

[ReginaLondonBlog]

I have been binge watching your channel for the past two days, you have the best advice!! I just wanted to ask, like you do with the breakeven pricing, do you also account for a 30% sale on your profit pricing too? I assume you still want to continue running daily sales. Thank you in advance!

[BrenTrends]

Hi Andreas. Really grateful for all your videos. No false hopes, just some realistic steps to follow. I am just starting and from what you say, I probably will only concentrate on the US market first as the taxes are pretty high in EU and UK. Can I please ask if Printify will charge me Goods Sales VAT (as I am a UK based seller) on top of the production cost as I would need to factor this in my pricing.
Looking forward to your next video. Do hope you can do a tutorial on Canva from you.
Thanks!!!

[livaauzina]

Thanks for the video! :) I had my currency set to USD in 2023, even though I live in Sweden. However, I changed it to SEK somewhere in January this year after watching a video about conversion fees. Adapting to SEK was challenging because I was accustomed to seeing everything in USD. Another issue that arose was the inaccuracy of my revenue on the dashboard. It only displays revenue from the period when I changed it to SEK. Now, I somewhat regret not setting it to SEK from the beginning. Last year, my revenue was actually in the red, but it seems to be improving this year, and I attribute much of it to changing the currency to SEK and also making sure I get around 100SEK/sale after all the fees. It's frustrating that Printify doesn't support our local currency, as it means we have to manually adjust all prices on Etsy.

[ammarinayat]

Hello, do you have any suggestions on print machines to purchase to start a print in demand shop?

[kaiplayz]

Great video! I was just wondering of instead having to change my pricing, I could just run a sale on the difference of my profit price-my break even price and just take the sale off when I want it to have a profit price?

[statespace]

Great vid, Andreas! I didn't quite get the point of 3% of breakeven pricing. Why is it 3%? It may also be 0 or 1%? :)

[benadonis]

Just had another question is it better to change the price on Etsy or in Printify?

[gabrielagiovinco]

Hi Andreas! So excited for you!! I just binged watched all your videos 😂 I have a question! What would you say is the most popular 10-12 colors used? Thank you!

[ronakevolution]

Great video! Which country is your main audience? Because your shop currency is set to SEK? If your main audience is US would it not be better to set shop currency to USD? And what about the shop location?

[esg]

So perhaps it goes without saying, but you do this pricing strategy of break even on initial launch and then profit pricing after your milestones, bc this has worked for you? You have performed spilt testing and offering break even then profit pricing increases your overall sales and profitability? It seems crazy! But hard to argue with testing research and results. Thanks for your informative video.

[thomasdrew]

Very helpful vid. So I assume you offer free shipping since you calculate that into your cost analysis?

[mariajose-zrl]

I'm confused. Can someone explain to me if the shipping price is being absorbed by you the seller? Is that why you include it in the calculation? Do you offer free shipping?

[Bekind]

I am very bad at math, so please bare with me, but when I work out $29.00 + 30%, I get $37.70. How did you get $41.43? I am also wondering if changing break even pricing to profit pricing on My Products listing within Printify and then republishing it on Etsy would work? Is there an upside or downside to doing this? What is your opinion? Lastly, have you ever run a split test to compare free shipping. where you add the shipping cost to the retail cost vs charging for shipping separately? Thanks!

[giltineby]

I'm curious about the returns. If someone wants to return a product. How it works, the print on demand company receive the return?

[reeree]

Hi i saw you on Ryans new video and you ve really inspired me :) Im from the UK. Can I just ask why you re only selling in the US? TIA

[NS-uqpp]

Hi Andreas, great video and insight... not sure if you can advise me but would these pricing strategies work if i make my own products? I'm thinking i would need to include costs like labour etc... any help and advice would be great...

Ps keep up the great work brother 👍

[Bekind]

One other question if you don't mind. How many colors of shirts do you offer within a listing? I have 5 to 6 colors at the moment but I am wondering if I should pull back on the amount of colors I am offering as a new seller. Thanks!

[pierrepascal]

You say you use Monster Digital which is a US supplier. Does that mean you only/mainly sell into the US? What happens if someone in Sweden (or anywhere else for that matter) buys from your shop? Thanks

[benadonis]

Great stuff! Are you doing any mentorships? I would be keen.