02 HB SOCIAL CASH V1 1

How do you handle recessionary times as a business leader?

Howard Behar (the ex President of Starbucks) shares his advice on thriving during a recession.

1) Protect Cash. Cash is king. Businesses run out of cash during recessions so it is critical to protect cash first.

2) Look for opportunites. Challenging times often present amazing opportunities.

The modern day Starbucks was born out of the recessionary times of the 80s.

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