Jarritos Mexican Soda #méxico #shorts

Jarritos Mexican Soda #méxico #shorts
Since 1950, Jarritos  has specialized in high quality, carbonated beverages made with natural fruit and the traditional flavors of Mexico.
Flavors · Fruit Punch · Pineapple · Mandarin · Lime · Guava Mexican Cola
Jarritos may be most celebrated these days thanks to its development of bold, fruit-forward flavors such as lime, mango and pineapple. Surprisingly, however, the soda’s first incarnation wasn’t fruity at all.
When Francisco Hill first concocted Jarritos in 1950, he focused his attention on perfecting just one flavor: coffee. Unorthodox, perhaps, but Hill was committed to establishing an identity distinct from the American-style colas so prevalent in his day. His innovative recipe — and the glass bottle in which he packaged it, which resembled a type of clay water jug (known as “jarritos” in Spanish, which translates as “little jars”) ubiquitous throughout Mexico — caught on quickly.
With demand growing, Francisco Hill decided to add another flavor to his lineup, and thus Jarritos made the jump to tamarind. This unusual ingredient that packs a sour punch and can be found in iconic dishes from Southeast Asia to Latin America. Not only did Hill create the world’s first tamarind soda, but, in so doing, he also developed an ingenious new process for distilling the essence of the pod-like fruit. He was clearly onto something big — Jarritos’ Tamarindo has stood the test of time and is still among its top-selling flavors.
Over the next several years, Hill expanded to more fruit flavors, especially ones found in orchards and groves across Mexico. With all his recipes, he placed an emphasis on natural extracts, not artificial recreations or approximations of fruitiness. By 1960, Jarritos had secured distribution in 80 percent of Mexico’s 31 states.
arritos’ innovative flavors and cheery colors set the brand apart from traditional sodas. Many consumers also find Jarritos to be more refreshing than your average soda thanks to the company’s commitment to using only natural sugars (no high fructose corn syrup here) and flavors.
From the start, Francisco Hill understood the importance of giving his sodas a juicy, lip-smacking savor. Additionally, Hill tamped down on the level of carbonation in Jarritos and chose to leave out the caffeine so prominent in competing products. Those decisions have helped make the brand highly visible not only all across Mexico but also in the United States, where changing attitudes towards and mores concerning healthy eating have revolutionized the packaged foods industry.

[YvonneBrilhart]

tried this once...tasty and refreshing