Essential Elements of a Successful Digital Marketing Plan

To begin this course, we will start by introducing you to the essential elements of a successful digital marketing plan,and provide a simple and framework for owners and marketers to use when setting, planning, and executing their strategy.

1. Digital presence: The website of a business is perhaps the foundation with regards to digital marketing. It is the home base for all your online activities and provides a central resource for your customers to find information and connect to your business.With more and more people interacting with brands via their smartphones and tablets, it's necessary to ensure you're delivering a consistent and responsive experience across all devices.

2. Content development: Businesses need to develop informational content – whether in the form of blogs, eBooks, infographics, white papers or videos in order to create awareness and interest. Content needs to be broad, searchable, and specifically geared to attract and engage your audience.

3. SEM and SEO: Search Engine Optimisation is the art and science of increasing a website’s visibility in the search engines. There are a variety of SEO techniques, from on-site technical analysis and improvement to content distribution & link-building.Secondly, Search engine marketing solutions such as Google AdWords and display ads are crucial to gaining exposure.

4. Email Marketing: A solid digital marketing strategy requires a strong email strategy. Email marketing is still one of the most cost-effective ways to educate large audiences about your product or service.If you want to generate leads, convert leads, and develop a relationship with your customers, you must build a database and use email marketing effectively.

5. Social Media: Social media remains one of the most powerful tools to establish a connection with your users. It helps you build brand authority and awareness. You can build trust, credibility, and keep your customers aware of what you are offering.

6. Convert & MeasureLastly, it’s important to have a testing and optimization plan in place to measure your marketing results and improve them as much as possible. You need to take the time to review metrics at each phase and determine what needs to be tweaked, what worked, and where to go from there.

Digital marketing is too diverse and dynamic to be confined to a certain number of elements.However, with limited budget and resources, make sure your efforts and investment are focused on these top 6 areas.