How to Create the Perfect Blog Post using the Hubspot CMS for B2B

Today, we are going to be doing a hands-on session like we did last week. We will be talking about how to create the perfect blog post using the HubSpot CMS. Now we’re not in the HubSpot CMS right now.

CREATING THE BEST HEADLINE
We are on CoSchedule headline analyzer because w to start with the perfect blog post, you need a good headline, so I’m going to brainstorm some headlines for this current blog post quickly.

So let’s see: How to Create the Perfect Blog Post Using the HubSpot CMS, which comes up with 65. The higher the better. That’s pretty good. Let’s think of another one. 10 Steps to Creating the Perfect Blog post with a HubSpot CMS and we analyze it again. It got a 58. I’ve read some blog posts that say you need to brainstorm ten headlines before you come up with your final headline because that’s the most important. After all, that’s what 80% of people will read. So I’m going to work on this a little bit more after the video, but for now, let’s go with How to Create the Perfect Blog Post Using the HubSpot CMS.

coschedule headline analyzer create perfect blog post

SEOmofo create perfect blog post

The ideal blog post title length is roughly 60 characters. So as long as it’s less than 70, it’s good for Google. As long as the title is between eight and 12 words, those blog posts are shared most often on Twitter. If the headline is between 12 and 14 words, those blog post are most liked on Facebook. So that’s just something to keep in mind.

You also do keyword research in advance of doing a blog post. Last week, I talked about doing competitive keyword research using Moz and BuzzSumo.

Let’s go to HubSpot now, and let’s look at last week’s post and break it down. So to get to this page, you log into your account, go to marketing, go to website, then blog.

navigation to blog HubSpot CMS

You look at the last publish date. And then I want to edit this post. After you copy and paste your content from say a word document, you want to go to settings, and you want to have a blog title.

With the blog title, you want to be under a specific character limit, under 70. You have a blog URL link, which you can update with keywords, and then you can have authors.

HUBSPOT CMS SETTINGS, TAGS, AND META DESCRIPTION
Hubspot CMS settings

You also want to tag your post, so it is easy for Google and you to find it later. Next, you want to have so that you can see there’s a bunch of tags in here, and you can add a tag fairly easily with HubSpot.

HubSpot CMS setting tags

You want to make sure that the meta description is short and sweet. You want to have a meta description that’s under 155 characters, and you want it to be enticing because this is what readers see when they do a Google search is they know the title and the meta description of your page. You can choose a campaign if you’re using this blog posts as part of a campaign that you’re using to get more customers for your company.

HubSpot CMS CampaignFinally, we want to have a featured image. So this blog post has a lot of different images, but I uploaded a specific feature image for the particular blog post.

HubSpot CMS Featured Image

There are also advanced options. Generally, I don’t want to mess with the advance options too much. You can change the template in advanced options, but you usually wish to your blog posts to have the same format.

BLOG CONTENT WITH THE HUBSPOT CMS: HEADERS
So let’s go into the content. We have an introduction that will hook your reader in and convince them to read the rest of the blog post.

Next, you want to have headers. Heading one is your blog title, and you don’t want to have multiple heading ones on a single blog or webpage. You want to put your subheads as headings two, three, and four, which are H2, H3, and H4. So I’ve set the headings as H4s in this blog post. Remember that these headers are on-page SEO elements that help your blog posts rank. Google looks at how these sub-headers organize and break up your blog posts. It also signals to Google and to your readers that what you will cover. So it’s essential to have these headers within your blog post.

BLOG CONTENT WITH THE HUBSPOT CMS: BODY CONTENT
Now, what about the body? But your blog posts length should be between 2,100 to 2,400 words, but not remember that not all your posting be super long. When HubSpot did their analysis on their website, about one-third of HubSpot’s most-read posts, 16 posts out of 50 posts, were under 1500 words.

[Authentically-Andrew]

Great vid! It seems like there is a lot of potential long-term value to starting your blog within a suite of services like Hubspot, but there is also a lot more complexity involved. Do you recommend a new blogger/content creator to begin with a more simple platform, like squarespace, or jump straight into something like Hubspot? Thanks!