WHy DiD JaGUAR dO THiS?

Jaguar Really made a L Rizz Wannabe Silicone Valley Techbro Looking AHH Logo. It's not like I was going to buy a Jaguar anytime soon. No, not because I can't, I definitely can, but there are way better options. Also the replies to the guy who said, "There goes 90% of my Jaguar's value" were BRUTAL. Let's be real, you can find used Jaguars for like $30K all day every day lmao. If you're buying a Jaguar new, you might not be the brightest to begin with...

[salsa_]

They said "copy nothing" but then proceeded to copy every company that made an overly simplistic logo

[Doryan_GMD]

They managed to kill an already dead brand, crazy

[mobyhuge]

They've done a rebrand aimed towards a market that can't even afford their cars while also alienating previous customers

[javiskii]

The new Jaguar logo rubs me the wrong way because it's literally my "oh god, I have to send this 200 page project in 5mins to that pretentious design teacher and I didn't make a logo, please weird Adobe fonts, save me"

[oxaile]

Old Jaguars were sports cars, the new ones only identify as sports cars.

[iverQueen]

The new jaguar logo looks like some womans beauty product logo or even yogurt logo

[clonecommandermike]

"How will this help us sell more cars?"
"Cars?"

[mattiabinotto]

You know it's kinda funny that they're doing this to drive up sales AFTER they discontinued all of their models except for the F-pace.

[bluerazor]

This will bankrupt them, mark my words.

[Brokie_Clothes]

As a British person im so disappointed, every car brand lost its edge they only make crappy crossovers, Mitsubishi a shell of their former self, Jaguar wanting to appeal to steriotypical Starbucks moms, Buick once a poor mans Cadillac is just now a OPEL rebadger ...

[DragonbornOfTamriel]

I’m a JLR tech and man all we’ve been doing is clowning on jag at work calling it the “faguar”

[AfonsoGomes]

Jaguar was one of my favourite brands… was

[TheSolarium]

this will backfire big time and longterm
Ask Disney

[ra.]

When non car people try to do car stuff

[horatiohuffnagel]

They are striving hard to acheive Budlightenment. I think they acheived it.

[elijahtiu]

Aside from the horrible logo change, their new ad doesn't even feature a car... IN A CAR AD



Like what the hell are they trying to sell to people? Clothes? Makeup? Idfk anymore

[jwalster]

Jaguar's logo: recognized, elegant, gets the point across.

Jaguar's "logo": who's this? Are they another Chinese brand copying Jaguar? "eG, PG or Pd?? what does this symbolize??

[mordredma]

As someone who have worked in branding, I understand flatten visuals are important for brands for accessibility across different mediums. However, Jaguar is doing a complete rebrand, it seems like they are now trying to be a playful car brand for young people. Their new branding looks like Fiat 500 commercial to me, which absolutely destroys their own heritage of a high-end luxury car maker

[mrsoisauce]

Tbh, that logo reads less as a tech brand logo to me and more like a fashion brand logo (that double J especially along with the font for the Jaguar text itself give me strong Michael Kors vibes), and I feel like that’s the wrong direction for a brand such as Jaguar. They’re a British luxury brand. They need to lean far more heavily into their British luxury heritage. Maybe try and be the British Maserati but actually good. Don’t do whatever this is

[abdullahakhtar]

The leaked jaguar car looks almost exactly like a Chrysler 300