The Story of Change (2012)

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Can shopping save the world? The Story of Change urges viewers to put down their credit cards and start exercising their citizen muscles to build a more sustainable, just and fulfilling world.

The Story of Stuff Project teamed up with Free Range Studios to create ""The Story of Change"" because shopping your values is a great place to start, but a terrible place to stop. In this video Annie Leonard walks through key ingredients for successful change-making: a big idea, commitment to work together, and citizen action. Watch and learn how you can flex your citizen muscle!

Free Range
A Brand and Innovation Studio on a Mission.
Advertising that empowers. Experiences that engage millions. Innovative design that changes lives.
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