Solve Rich People Problems

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[moderngreekgod]

best business education ive had from this guy, mozination

[DLux]

One of the best quotes I heard for people in sales. "Cheap prices attract poor people." Don't undervalue yourself.

[PascalBachmann]

Rich people have unique needs. To attract them, understand their pain points, be discreet, and offer high-quality services.

[robbywiltsey]

The concept here is valid, except that it’s more complicated in the real world. Getting a $1M to $1.2M is relatively quick and straightforward, but getting a $100M business to $120M would be a significantly more complicated. The work would not be apples to apples, and probably involve a different level of industry experience.

[BrianValddreifing]

Poor people are too busy hating on rich people. Fair comment ;)

[TacDyne]

They do pay a lot better, and they tip very well.

[TheCryptoArchive]

True but good luck getting the big client.

[olavisau]

It only applies in circumstances where there is low supply. If the supply of people capable and willing is more than there is demand then negotiation will take the price down and it won't be based on percentage. It's the same thing as always - it's question of supply and demand. The real skill is in being able to find opportunities and being able to execute. The same as always. This can be simplified to a single statement - Find and do work that pays better.

[TwoFingerCrimp]

Big words said fast. I believe everything.

[anandmcmanus]

The real estate market in Durango keeps going up. This is challenging for locals. There are people coming into Durango that can afford these high prices. I just have to meet them and sell to these higher end Durango buyers.

[dexterk.]

I'd argue it's not the same work though. Dependant on the product or service I feel like some companies/businesses are easier to scale than others..

[sumanthms]

True but the game is about access. Access to that 100M business rather than 1M business. Isn't it..?!
Bcoz y just 100M; v can apply the same strategy for 100Billion too but all vl not have access to them or there r other big players already who have access to them.

[Bemaseated]

So true. The less expensive ad spend folks are horrible frequently. I target companies with a large ad spend they budget

[comosediceesoo]

So essentially don't sell to poor people

[maximusf]

this reminds me of that WKUK skit where Timmy fires everyone because he can take all their bonuses for himself, see if everyone is fired then you get to keep the bonus, fire 10 people, 10x your bonus BAM just that easy.

[magicman]

These course sellers love to do basic math without actually explaining how to do anything

[feru]

But what could you possibly do for a company that makes 1M a month that a 100M a month business will be interested in?

[akava]

they are not gonna pay you for that. they rather get someone a salary probably pay 100K tops to do that.

[Samurai-mxtb]

*It's exactly the same as...*
*"If you're homeless, buy a house."* 🤦🏻‍♂️

[madams]

Harder to get in front of the Better customers cos most people kinda know this but def always worth trying