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Characteristics of services
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Have you ever asked yourself what differentiates services from products?! -- Here is the answer in 3 minutes and based on scientific research from this article:
Moeller, S. (2010), Characteristics of Services – A Customer Integration Perspective Uncovers their Value, Journal of Services Marketing, 24 (5), 359-368.
Moeller, S. (2010), Characteristics of Services – A Customer Integration Perspective Uncovers their Value, Journal of Services Marketing, 24 (5), 359-368.
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