How does human behaviour affect the spread of COVID-19?

Public health and food safety is all in the mind. The landscape of public health authorities and business in the time of COVID-19 has gone through a seismic shift, where principles of behavioural science now blend seamlessly with standard health and business practice to ensure that the general public and employees are encouraged to behave consistently in a safe way.

COVID-19 has raised awareness of the nudges that are required to lead to actual behaviour changes. Many of these techniques and understandings come from the perspective of social-behavioural sciences. A nudge makes it more likely that an individual will make a particular choice, or behave in a particular way, by altering the environment so that automatic cognitive processes are triggered to favour the desired outcome.