Jeep Wrangler vs Ford Bronco | Which Should a Family Buy?

In this video, we compare the 2024 Jeep Wrangler and the Ford Bronco to see which is the better family SUV.

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00:00 Wrangler vs Bronco
0:39 Interior Functionality
1:13 Passenger Comfort
1:35 Cargo Capacity
1:55 Features
2:36 Style
2:53 Safety Ratings & Features
3:48 Power, Fuel Economy, & Engine Choices
4:16 Off-Road Ability
4:55 Ride & Handling
5:23 Price
6:12 Which should a family buy?

[mnmz]

Hard to compare these two vehicles when they both have very passionate cult followings lol. That being said, both are emotional purchases (unless you offroad for a living) . So the ultimate choice is up to which one you feel more emotionally attracted to

[supraphonic]

We cross-shopped these and ended up with the Land Cruiser :)

[edwardnelson]

How is the wind noise with the soft top on the Bronco?

[mehdisyd]

Wrangler has a military pedigree. The Bronco is a great civilian toy.

[jacobcouch]

Just waiting on a plug in hybrid Bronco, and I’ll be getting on myself.

[mikahundin]

In 1994, I purchased a brand-new Jeep Wrangler with the 4.0L engine from Falore Chrysler Plymouth Jeep Eagle in Sunnyvale, California, for less than $18, 000—the only new car I’ve ever bought in my life. At the time, the Wrangler lineup included several trims, with starting prices ranging from $11, 530 for the Wrangler S to $19, 201 for the Renegade. The SE and Sahara trims, priced at $14, 949 and $17, 372 respectively, came standard with the 4.0L inline-six engine. My purchase likely fell into the SE or Sahara range, possibly with additional options that brought it to just under $18, 000.

Initially, I thought I was investing in a rugged, dependable vehicle. Instead, I found myself dealing with a litany of issues. I put 29, 000 miles on it, but when I moved to Boston, the vehicle’s flaws became painfully apparent. Boston drivers—easily the most reckless in the nation—repeatedly hit my parked Jeep, causing significant damage. This forced me to overhaul the vehicle entirely. I replaced the axles with Ford F-150 axles, installed a four-inch lift, upgraded the driveshaft, and added stronger brakes. Essentially, I had to rebuild the vehicle to make it functional.

By 2010, I sold the Jeep for $5, 000—a decision that, in hindsight, cost me dearly as nostalgia-driven demand skyrocketed the value of 1990s Wranglers to over $20, 000 by 2015. But even if I’d kept it, the fundamental issues with its design and construction would remain. The doors were flimsy, the soft top leaked, the body lacked structural stiffness, and the dashboard was cheap, brittle plastic. The Jeep was riddled with corner-cutting measures that prioritized profit over quality.

This was a far cry from the older CJ models, which were better built and more reliable. Yet today, people are spending upwards of $50, 000 on new Wranglers, which still suffer from many of the same deficiencies. It’s not just a personal grievance—it’s emblematic of a systemic problem in the auto industry. Companies like Jeep exploit brand loyalty to sell overpriced, underperforming products. It’s a disservice to consumers and a testament to how far the industry will go to maximize profits while sacrificing quality. It’s time for accountability. Automakers owe it to the public to deliver vehicles that justify their price tags—not glorified fashion statements masquerading as durable transportation.

[longshot]

A couple of things too with the engine choices. Yeah the Jeep has a V8, it's also not selling it anymore after '25 and it's over $100K! You mention the base model Jeep, (which is also not being continued), however the base to base comparison, the Bronco has way more features than the Jeep. Just my.02. Having owned both, the Bronco is my choice... If however you were going to purchase a new vehicle to really hard core off road, the Jeep might be your choice. (For me honestly, if I'm going to hardcore off road, it won't be a $40 -50k vehicle).

[lucasl.]

evie seems like somebody who’d be such a good friend

[roman]

Drove both soft tops back to back, the jeep is way louder with a ton of wind noise while the Bronco was surprisingly quiet and substantially more refined.

[nafromcanada]

Branco's ride is more car like. While jeep is more rugged and off road capable. it all depends on what you need the vehicle for, fun or, or city driving. For the fun factor, I would definitely pick the Wrangler, and for regular day to day driving the Branco.

[YvonneMichelleAutry]

GREAT VIDEO! THANK YOU OH SO MUCH FOR THIS VIDEO! GREAT COMPARISON! VALUABLE INFORMATION! I am contemplating the MOVE into THE BRONCO! I have a WRANGLER 4xe! LOVE IT THO’! 😊

[mathewg]

Wow Bronco sounds way better on paper but the aesthetic value isn’t there for me. Bronco looks like a toy and Jeep looks like a piece of art.

[producedbyLoot]

Great review .. you guys made me smile! ❤

[BB-ugch]

Jeep has an open significant RECALL for the 4xe, may be on stop sale soon

[Prosperous.king]

Love my '24 Badlands. wife has a '22 Rubicon 4xe and is due to trade and is leaning towards a '24 Outerbanks.

[deuanevilaythong]

I use to own a 4dr Wrangler for a couple years and trade for a truck, when the ford bronco came out, I am all in for a 2022, even though I pay more than MRSP Price, it worth the money expecially the offroad 4x4. it slight upgrade to a wrangler in terms of some feature that a ford bronco have and it wider.

[akramelmadari]

HARRISON Ford said THIS JEEP MAKES ME HAPPY ❤ I AGREE !!

[rustbeltrobclassic]

The Elephant in the room is reliability. The 4xE seem to have some serious quality issues, the first ones were bursting into flames some of the battery packs were legit exploding. Now they all seem to be having issues with some kind of coolant assembly for the battery pack, which is a 3 month back order part, and jeep doesn't offer a loaner with that (should give everyone a hornet to drive) Then there's the manual transmission recall from 2018 and still no fix.. so the only one you should buy is the v6 with the ZF automatic. The Bronco also has issues, the 2.3t 4 has issues with blowby on the pistons and they are eating rings, and the 10 speed automatic has so many issues in so many vehicles it's on the list of worst transmissions ever made.. so the answer to which to buy is simple, Jeep automatic and v6. ❤

[jones]

I drive a Range Rover P38 that can somewhat play in this class. It was far cheaper to buy and run than these.

[gilbertferguson]

Depends. Bronco rides better with IFS. Just my wife and I so we own both a 2 dr Wrangler and Bronco. Can’t go wrong with either.