FOCUS SAM² - Designed for DOWN

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You would never go for more ups if there wouldn’t be more downs. That is why we wanted to build a new FOCUS SAM² thats serves just one purpose: Going down. Every detail of this bike is serving the idea of being designed for down.

With that approach the FOCUS SAM² became a big travel, slack angle, turn smashing, berm railing, huck hitting, rough riding, gap sending, rock skipping, loam sliding mountain bike. It is designed for down. But it is not a downhill bike, because we wanted to create a bike that brings a lot of descent-fun but allows everyone to ride it. Oh, and it has a motor... So now you don't need to think about the ups, only the downs.

The new FOCUS SAM² is supported by the Bosch Performance CX e-drive with an integrated, removable 625 Wh battery and now 85 Nm. A modern, downhill-oriented geometry, 170 mm travel with F.O.L.D. kinematics and fast 29" wheels make the FOCUS SAM² the most aggressive e-MTB in the FOCUS line-up. The geometry in detail: 65° head angle, 76° seat tube angle and a 15 mm longer reach in comparison to its predecessor. The downhill-oriented focus is enhanced by suspension forks with 38 mm stanchions as standard spec.

Here you can find more information about the bike:

Music:
Sonny Cleveland - Move On
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Go on then please let’s do another run! 🙌🔥

BenDeakinMTB
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Really impressive project. Big ups to everyone involved 👏🏼

foxracing
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That commercial makes me smile! And exactly shows that the e-bikes are made for riding more and more, and more... Great job guys!!!

tomekdbc
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Congrats on that editing, who ever pulled that off soo cleanly is a wizard

dylanandersonmtb
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Anything with Olly and Ben is absolute gold. Genius add, love the music and the feel of it with these two polarizing gents.
Always wanting more....

thelifeofbaxter
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By far the BEST bike advert EVER ! Absolutely brilliant, always love the humour between Olly and Deeks its used perfectly here the bikes not bad either !

mogulhopper
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Generally I hate commercials and skip them immediately...but this one I kept watching and put a smile on my face!!!

pabloboda
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Good to see Deaks not from a POV!! Sick vid

jaydubs
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Great job Ben and Olly! love what you do!

pabloboda
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That was so clever! Amazing riding, filming and editing. Nice work team!!

joesimmonds
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Best Focus video yet! Killer ebikes, killer track. :)

SydneyElectricBikes
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That’s brilliant. Clever video concept. Well done guys. Let’s go again

pauleaglen
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Should we go again?
Deaks and Ollie giving it a right old razzle.

Admittedly deaks sounds like Sam Pilgrim here for some reason.
Oioi! Clever ad. This sums up EMTB without screaming it in your face. I like.

HighsideASB
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That transition is so so smooth! Bit probs to the editor of this 🧙‍♂️

SamSinclairMTB
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This Focus add is AWESOME! Love the music to it! I am getting a new Focus mountain bike this year! Fun!

peterrose
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Such a wicked video!! So clever stunning looking bike need to shred one ASAP!

Moomin
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Really well built, designed & set up MTB. Would love to get a 2021 Focus Sam & Sam2

Cooney
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OMG cool Track, cool Riders, cool Bikes!!!

Air-Marky
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Amazing!!! I could watch you two all day!! 🤘🔥

chugmtbnovice
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i dont like e-bikes personally but this is a great commercial for them!

ALLINCLUSIVEk