BSkyB Plans Bigger Footprint For AdSmart Addressable TV

LONDON -- British satellite TV and telco operator BSkyB hopes its AdSmart technology - one of the world's largest real-world deployments of addressable TV - will soon extend to more TV channels and more countries. Launched in January after lengthy gestation, AdSmart sees different ads served to different viewers by storing alternate ads on their respective Sky+ connected set-top boxes, triggered by refined customer profiling techniques.