Why value and trust matter for data privacy

Jaylen Baca, a privacy global product lead at Google, explains how to think about the privacy landscape changing to first-party data, and why creating a fair value exchange with people can help you build relationships based on value and trust.

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Video Chapters
0:00 - Intro
0:26 - Empowering people about their data
0:47 - Digital privacy concerns
1:07 - Shifting to first-party data
1:20 - 3 recommendations
1:28 - No. 1: Make ads meaningful
1:38 - Create a meaningful value exchange
1:59 - No. 2: Make ads manageable
2:17 - Give users control of data and features
2:30 - No. 3 Make ads memorable
2:43 - Be transparent
3:00 - Summary: 3 best practices
3:31 - Recap

[maoagha-okoro]

Data Management and privacy landscape is diplomatic and sensibly strategic.

[MaysandAssociates]

We’re completely on board with your first-party data philosophy. Building trust first is key to creating a win-win Internet marketing environment.

[cesaraparicio]

Trust is a bank account with limited funds, one we depleted that account to be able to deposit again it takes a lot of work that's why we need to manage expectation.