There is a Blueprint Written Inside You. An Interview with Kevin Kelley

Kevin Ervin Kelley is an architect and the co-founder of Shook Kelley, which has offices in Charlotte and Los Angeles. Shook Kelley is a strategy and design firm that studies how the environment affects behavior. The firm's client list includes well-known brands such as Harley-Davidson, Whole Foods, Kraft, Coca-Cola, Smucker, NFL football teams, the Cleveland Orchestra, and more.

Kevin taught for many years at the University of North Carolina and Harvard University. He is based in the Los Angeles office and has expanded the practice into studying how consumers make other major lifestyle decisions, such as where to live or vacation, what colleges to attend, or how to spend your free time. As Kevin puts it, we're all consumers of something and there is much to be learned by understanding how humans make decisions. Outside of work, Kevin studied Muay Thai kickboxing for 20 years and is an avid writer on platforms such as Medium and LinkedIn.

⌚️Time Stamps:
0:00 Sneak Peak
1:55 Intro: Kevin Kelley
4:24 How did you get to where you are now?
11:16 How should you focus your passion/energy?
19:00 How do you find confidence?
24:03 What tactics does your business use?
28:20 What social impact will the pandemic have on children?
32:50 How did the pandemic affect user experience design?
43:24 Final Words

Hosts:
Shawn Acheampong, CEO Tumii Transformations
Carl Reid, Principal Consultant Catalyst Consulting

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