American Airlines 'Thank You' Commercial (HD)

American Airlines describes the ads as “a public gesture of gratitude and a tribute to those in uniform, veterans and their families.” Titled ‘Putting Them First’ and ‘Thank You,’ the two TV commercials were filmed in a busy airline terminal and gate area at Dallas/Fort Worth airport.

In ‘Thank You,' a polite young solider, wearing a military uniform, thanks airport personnel at each step of the airplane check-in and departure process. While on-board, the soldier graciously declines an offer of a window seat and helps a passenger with her bags. At the conclusion of the flight, as the solider exits the plane, he thanks the American Airlines pilot, who shakes the soldier’s hand and says warmly: “No, thank you.” As the soldier walks towards the arrivals area, a gate sign displays: “Our Thanks.”

======================================================

*CAUSE MARKETING MUSEUM*

View more cause-related advertising, and case studies, at the Cause Marketing Museum.

======================================================

*MEANINGFUL IMPACT PODCAST*

Get inspired by stories about purpose-driven leaders who overcome enormous challenges to achieve a triple win: a win for a philanthropic cause; a win for their companies; and a win for their project teams. Each episode of the Meaningful Impact podcast reveals surprising, behind-the-scenes stories about the development of award-winning advertising, cause marketing campaigns, and corporate social responsibility (CSR) initiatives.

======================================================

*CONNECT WITH MEANINGFUL IMPACT*

Get social media updates announcing excellent examples of mutually-beneficial corporate citizenship: