3 Differences Between Content Writing and Copywriting

WHAT IS CONTENT WRITING VS COPYWRITING? Here are the 3 key differences between content writers and copywriters. If you're a freelance writer looking to start a copywriting business it is absolutely critical that you know the difference between these two art forms, so you best know how to present yourself and find new clients.

Or, if you're an entrepreneur or a business owner looking to hire the freelance writer, knowing the difference will make sure you hire a writer that suits your needs.

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[sakhilesithole]

Is it just me 👀or does she deserve waaaay more subscribers 🔥🤝

[askhj]

1.Purpose
Copy - Sales
Content - Engagement
2.Direction
Copy - Strategic
Content - Conversational
3.Goal
Copy - Increases revenue
Content - Increases brand value
Welcome in advance, cannot get away with my note taking habit.😂

[JoshPeterson]

I'm so glad I watched this video. Coming from the journalism world, I've specialized in excellent content writing, but mastering copywriting (even though I understand it in theory) has been a tremendous pain point for me because I now realize that I've been thinking more like a content writer. Seeing them compared like this really helped to put me at ease about making the transition. Thank you.

[mralibrown]

I am starting my journey as a Freelance Writer, and your video has been helpful. I didn't know the difference, and now I am going to go into content writing. Thank you.

[hvmamarketing]

Though they might feel similar, there are huge difference between the two. If you can't figure out which one you want to do, start off by practicing both art forms and see which one suits your writing style best.

[favourrita]

This is an eye opener for me. I just discovered the difference between both writings and truly every industry makes use of them

[Flashxy]

Goodness gracious what kind of person are you? 20 seconds into the video and I'm already bought in, 100 percent. Definitely I need such a radiant charm. In fact, I am subscribing immediately!

[Lorei]

Wow! I love this explanation! Short, concise and to the point.
I'm a content writer at heart, and have had a hard time wrapping my head around the art of copywriting. It doesn't help that I'm from Sweden, where none of the usual business strategies you see on YouTube really work. 😉 I always have to "translate" every advice to Swedish circumstances before using them.
But this was very easy to get a grip on and to use in my own way of thinking.
Thank you!

[aarongagnon]

Interesting perspective. Ive always seen 'content' as the overarching umbrella...then you can segment further by 'types of content' Ie: Sales 'content' (sales letter, ads, vsl, advertorial) ; Engagement 'content' (videos, blog post, podcast, infographics, native)

[patmovierecap]

Thank you for this. I am just starting my freelancing journey and I have no idea what area of writing I should take.
Now I know what area I can be comfortable writing or to be able to express myself more.

[greivinvalle]

I'm still the process of learning and polishing my English. Because I'm looking forward to take courses in the next year. I find you videos very useful (sorry for my lack of vocabulary haha) and your English accent so clear that It has helped a lot to practice my listening skills. Thanks

[rubelnath]

You've such an amazing personality, and those eyes of yours 😍

[murshidka]

I was in a serch for high income skills and this is the best.. But i dont know whats actualy copy writing then i started learning.. Right from yesterday.. I heared about copy writing from siguard vedal and decided to get into it by dan vic's youtube video and continueing learning from your videos.. Teach me to became a good copy righter.. I hope il get more knowledge from your videos if i go more..

[Dagonz]

I just discovered your videos. I must say I'm humbled. I thought I had a solid foundation in my trade, until I saw you putting these explanations in the clearest way. Sincerely... ¡Gracias!

[IshmaelIslam]

This was a really effective breakdown of the differences, Alex. Thanks!

[stephaniebuick]

Very useful to learn the differences between content and copy writing. Thanks

[kayequirante]

you gained a new subbs.definitely short simple and precised. thanks a lot for this

[techsaleemi]

Hi My Great teacher
you are great .
may you live long with good health & happiness

[BuildAssetsOnline]

Great video! Very few people actually understand the difference, but you broke it down nicely.

[UbongGreene]

Alllex, so great listening to you.
You have broaden my mind on copy writing .
Am just a new student on copy writing still in training. Thank you.