AWS re:Invent 2023 - Customer Keynote BMW Group | AWS Events

Stephan Durach, Senior Vice President Connected Company Development and Technical Operations, at BMW Group shares how it is driving innovation to transform the automotive industry using a close relationship across Amazon and Amazon Web Services (AWS). Durach highlights how the premium car manufacturer uses AWS to enhance the design and functionality of connected vehicles, delivering exceptional digital experiences to customers.

Using AWS, the BMW Group’s suite of connected car services, including Advanced Driver Assistance Services and in-car entertainment with Fire TV and Alexa, empowers a new dimension of luxury without compromising performance. The company relies on the scale and high-performance computing power of AWS to manage a global fleet of over 20 million connected vehicles. Using services like Amazon SageMaker and Amazon Redshift, the BMW Group empowers its developers to support more than 1,000 microservices while accelerating the cycle of innovation with artificial intelligence.


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