Honda's FUTURE Detailed | New Models, Solid Sate Batteries, and the Evolution of Honda

#Honda #Acura

Improvement of the earnings structure for automobile business:
The amount of fixed costs for FY2023 (fiscal year ended March 31, 2023) was reduced by more than 10% compared to FY2019. The break-even point for FY2023 based on the percentage of production capacity utilization was roughly 80%, an improvement from roughly 90% in FY2019. Honda will strive to make a continuous recovery in sales and achieve a return on sales (ROS) of 7%, which has been Honda’s FY2026 company-wide management target.
Stable procurement of semiconductors:
From a medium- to long-term perspective, Honda has been building cooperative relationships with semiconductor manufacturers, including the strategic collaboration with Taiwan Semiconductor Manufacturing Company Limited (TSMC).
Initiatives in battery-related areas:
Toward the achievement of its goal to increase the ratio of EV and FCEV sales to 100% globally by 2040, Honda will continue working on the procurement and development of batteries, as well as securing stable procurement of battery materials by building strong partnerships with resource recycling businesses.
EV introduction plans:
In North America, a mid- to large-size EV model based on Honda’s original dedicated EV platform will go on sale in 2025. In Japan, an EV model based on the N-ONE will go on sale in 2025, and two small-size EV models, including a SUV type, will go on sale in 2026.
Strengthening of software-related areas:
Honda will double the originally planned number of new hires in software-related areas. Honda newly created the Global User Experience (UX) Officer position.
New value creation:
Honda has secured an annual budget at the 100 billion yen level for research into next-generation mobility as well as for fundamental research activities. Honda Innovations Co., Ltd. was newly established this month in Japan to strengthen open innovation with startups.

00:00 - Highlights
03:26 - Micro Chips
04:19 - Electric Motorcycles
05:18 - EV Advancement
08:09 - Batteries and Solid State
10:43 - Material procurement
11:43 - US Manufacturing shakeup
15:10 - Honda OS
17:41 - Affordable EVs
19:22 - New Value
20:52 - New Slogan
22:19 - My Final Take

[KirkKreifels]

In the Q&A after the press briefing, Honda said that semi-solid state batteries will be able to be made on current assembly lines and processes. ASSB will require all-new production methods.

In the past OEMs didn’t have a direct relationship with Chip Manufacturers. Since supply chains have been broken, that’s changed.

Also in the Q&A many journalists were worried about Honda and other Japanese OEM’s future in China after the Shanghai Auto Show. Honda seems confident, but they know they’re behind. Good luck in China!

[moonsapling]

I want to see fully electric Civic and CRV counterparts. I think those two are the key Honda models that people all around the world love.

[ranthony]

Always been a fan of Honda and have been driving Honda products for the past 10 years. I am concerned with Honda/Acura's pricing. The cost of Honda Products is way out of line with other non premium brands. Quality and dependability of non Honda products are just as good or better then Honda. Things need to change and soon.

[aplanetslife]

4:30 yes i want to see motorcycles and scooters. scooters mostly . Honda PCX and Forza are xlnt. and Yamaha XMAX, NMAX are xlnt. i bought a PCX in 2014 and it got 115mpg .. yup.. so i saved the planet.. and my 2019 Accord gets 30/38 mpg. i just did a 2 1/2 hr trip over a mountain 70-80+ mph and my avg was 36 mpg. my 1.5l turbo CVT 192 hp LX eats mountains.

[bigcrowfly]

What happened to the tag line "WE KEEP IT SIMPLE"?
Reliable, affordable and fun-to-drive vehicles.

[kirkrader]

I’d like it if you had motorcycle related content on your channel.

[addisonbair]

Would definitely love to see more motorcycle content here too. Very sad we didn’t get the Honda e in the US.

[RAZGRIZ]

Kirk I've only found your channel recently and I really enjoy your style and content. Would also love to see motorcycle content! You can't go wrong with any of the Japanese motorbikes. Don't forget to check out the BMW S1000rr, that thing is an amazing piece of machinery

[michaelvella]

Im waiting for the hybrid RDX if Acura will ever produce.

[mugennsx]

I'm not watching to learn, I'm watching to know when the next NSX is coming out and if it's electric :)) But I learnt anyway and thank you for the video!

[whatwhome]

It appears to me that Honda is late in the game and is pulling an 'Isuzu' again by partnering with GM for some interim EV models.

[TechNick]

Did Honda just give us a glimpse of the 2025 mid-large SUV on their slide at 3:00? That sure does not look like any SUV Honda offers today! It looks like a 3 row, and a hell of a lot like a Rivian R1S.

[johna.]

I'll pass on Honda in the electrification age. Honda's edge in the market since the beginning was propelled by iterative "Kaizen" (continuous improvement) processes. Most likely, it will take a decade for them to establish a manufacturing process they can optimize enough to offer impactful value. And remember, Honda got where they are because they had unique technologies they licensed to others which is not the case anymore... they are borrowing tech from other companies. Also, a lot of Honda fans got burned by dealer sales practices even before 2019 so I wonder if they'll be able to draw on loyalists.

[aydenu]

The midsized car on the E&E platform to me seems like it will be an RLX replacement, whether they call it the RLX or Legend. It would probably become Acura’s flagship, and then that technology will slowly find its away across the rest of the Acura/Honda lineup. Honda has been missing a flagship that showcases what they’re capable of since they killed the RLX and NSX.

[Gettfoutrahereloser]

I just want them to come up with something as iconic as V-Tec but with EV, they could call it E-Tec where it does essentially what Tesla does with plaid mode if that makes sense🤷‍♂️ idk I think that’d be cool

[HNA]

What are the plans difference between Honda and Toyota or their visions difference to the customers

[mrgurulittle]

Honda is looking good. I’m so excited for their new models and partners like Sony and GM. We’re happy owners of their minivan, mower, and weed wacker too.

[dakkon]

The hybrid civic got pushed to next year?

[laurenzdeganos]

I’m not afeeling Honda’s future or loyalty to the brand anymore. The company just isn’t giving me excitement and trust. As I’ve tried most of the Honda dealers close to me and the people just don’t care and that doesn’t represent the brand like in the early 00’s. I really think Honda needs a whole revamp of the company. Update the logo and redesign the dealerships. Mine has been the same since when my car was new in 2003!

[HPN]

I am not sure what name it will have but I wish honda will embrace a Mild hybrid setup, I am not sure if it is more expensive but it would use less batteries or even make it a plug-in hybrid. Would be nice to have a wide body civic similar to the CTR mated to the accord 2.0T auto power train it doesn’t have to be so hardcore as the CRT but make it a widely available sport touring model. Since it is reusing a lot of parts it shouldn’t cost a lot of money. Other wise make 1.5t mild hybrid mated to a 10speed auto and give it 250hp and 300hp combined to compete against the Mazda 3. I just love the wide body of the CTR but it is pretty expensive and very exclusive. You can even make it the new SI with a wide body mild hybrid 10 speed.