Scaling a Community-Driven Brand with Chubbies

Together with Shopify Plus, we've created brand highlights for three fast-growing brands (Chubbies, Pura Vida, and Cupshe) that have made their customers the center of their business. Chubbies exploded onto the eCommerce scene eight years ago with a line of brightly colored short-shorts for men and have since expanded their offering to include bathing suits, sportswear, and women’s swimwear, all the while growing a fiercely loyal community of ambassadors and fans. Chubbies has grown their customer base from a group of students on campus to an international community by paying careful attention to site data and consulting with their customers throughout the journey. Everything from their email marketing strategy to product ideas, modeling campaigns, and brick-and-mortar locations has been built in tandem with their community.