Ube all day | This Filipino ingredient is growing in popularity in the DMV

We took a closer look at what makes ube such a unique flavor

[archvictim]

As a filipino, ube was and is always flavor for me, not the color. If ube trended because of the color, I hope people will stick around for the flavor.

[alroberts]

I've heard that the strong demand for root crops has overwhelmed farmers in the Philippines. They struggle to cultivate these crops due to environmental changes, soil degradation, and the increased risk of landslides and flooding during monsoon seasons.

[hdihiiehei]

love that ube is the new food craze. the color purple is so cool

[GeenoGab]

Filipinos have had known abot this flavor for thousands of years, and now foreigners are capitalizing on it.

[Neiru]

Bro i just search UBE now is the Flavor of the YEAR of 2024 damn

[spidey]

Ube inthe Philippines is never a trend it's part of our cuisines but I am worried about using the color but not the tuber roots. Thats will kill the ube reputation because of mis representation . Not sll purple color are ube, but real ube is truly delicious . Be careful with fake ube some are made of taro root and add artificial color.

[toptohyekoms]

As Mcdonald former CEO! Grimace the mascot + ube ice cream =💣🤯💣🤯💣😋

[kayak]

I like ube latte. Nutty, creamy, aromatic. 😊

[gsastudio-archl]

Most of ube in the US are just purple coloring and not real ube. They're just capitalizing on the hype and it's hard to mimic the real taste of ube and that might damage the industry of ube since time will come that people will get used to the fake ube and it will outsell the real crop since it's a bit pricey.

[isonoreste]

it takes 1 year to grow ube here in Philippines, the yummy root. that makes it unique and tasty.

[gpain]

Some people just use the purple sweet potato but real the ube is different in color and taste.

[kuskusdikus]

I thought my earphones is busted, turns out the video just have bad audio.

[mr.slimeyt]

Ube would have been a royal ingredient if it became as popular back in the time. As purple is considered royalty. They might even gave it a new name for its status.

Don't mind me, i just like to dwell on "what if" scenarios haha

[Jprager]

Filipinos like most Asian can’t always stomach things like cream and dairy 🥛. So it’s much more common to utilize things like red bean and yams 🍠 in deserts rather than the more commonly used milk

[dylanoracle]

Ube is common to us in the Philippines. That can be seen in any vacant lot growing naturally.

[xiaoxingxing]

At 1:44, she said they teach customers how to pronounce 'ube, ' which is ironic since she can't pronounce it correctly herself.😂

[rushiihatofiriadragneel]

Ube is very rare. I wonder were they get all thats ube. There are artificial ube food coloring but it can't beat the original one. The real ube is yummy and delicious and kinda sticky.

[Techguy-ztmz]

It must be strange for the Americans to see a violet ice cream. 😅

[fv]

The question is, are they using the real ube or the purple sweet potato. Those two are different.

[Gaspar]

Where are all these people even sourcing their ube? It’s becoming scarce even in the Philippines.