An ex-Googler’s guide to winning on iOS for Google UAC campaigns

In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT.

Ashley Black describes details about Google’s initial response to ATT, and talks about modeled conversions. We also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought about by SKAN4, including web-to-app tracking. Tune in to gain a deeper understanding of how Google maneuvers through changes like those that happened with ATT on iOS - and more importantly, how you can adapt to a post-ATT world on iOS with UAC.

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