An Ex-Googler’s Guide to Google UAC for iOS

In this interview, we get into the intricacies of Google UAC strategies for iOS apps post Apple's introduction of App Tracking Transparency (ATT).

We are joined by ex-googler and founder of CandidConsulting LLC, Ashley Black. Ashley will describe, in detail, Google’s initial response to ATT and talk about modeled conversions.

We will also uncover the challenges and limitations Google faces with iOS ad inventory, particularly the inability to prompt for ATT in browsers and the significant enhancements brought, including web-to-app tracking.

You will discover:

- Effective tips on iOS campaigns with Google UAC
- The impact of the YouTube app implementing ATT
- Tackle tracking limitations on iOS

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[anhminh]

Why does an excellent (ad strength) creative in my google ads have lower conversions than a good creative? Even though ad strength may be referred as ad coverage, it’s still confusing

[derekclark]

Seems like it’s nearly impossible to spend profitably. Gotta spend 15k a month and start the goal at 30-40% return? How does anyone even consider doing this without VC money to burn?