Fast Focus: The Rise of Algorithms on Social Media

From Facebook to Twitter to Instagram, the giant social media platforms have been giving marketers whiplash by constantly changing their algorithms. But what are algorithms, and why do they matter? If you’re struggling to connect with your audience online, or if you just want to improve your social reach, then this is the Fast Focus for you.

Sources referenced in this update:
Facebook
“History of Facebook Algorithm Changes”
“How a controversial feature grew into one of the most influential products on the internet”
“Who controls your Facebook feed?”
“Why the Facebook algorithm isn’t against you”

Instagram
“Instagram’s announcement about algorithm change”
“Three ways to survive the Instagram algorithm update”
“Keep calm and don’t turn on notifications”
“The Instagram algorithm change is a good thing”

Twitter
“Twitter introduces new algorithm”
“Six things you should know about Twitter’s timeline change”
“The decline of organic social reach – and which platforms still have it”
“Which social media platform offers the best organic reach?”
“Reachpocalypse”
“Why paying for social is better than doing social”