Business Models for a Scientific Approach to Sales

Sales isn't just about closing deals or finding leads; if you want to do it well, it's far more scientific than that. So let's break it down! Here's the first scientific model that you should understand:: the business model. Jacco talks through the range of business models, whether ownership, subscription, or consumption, and how the business model affects the sales cycle, the win rate, the go to market model, and more.

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Models for a Scientific Approach to Sales: #1 The Business Model

[melissa.ferrer]

Jacco,

Your energy is unmatched. Thank you for generously sharing so much knowledge with such joy. We have a great time watching.

I'm a huge fan of your work.

[Mark-sjbs]

The most amazing and entertaining as well as informative guy -ever!

[JohnStone]

I found your videos by searching for "revenue architecture" which is the book I am writing now (my company is Revenue Architects) - I wanted to say that you have done a great job advancing the science of Revenue Architecture here and with appropriate reference to you, I may try to incorporate some aspects that you have raised in my book. We help clients build a revenue architecture by aligning their revenue model "archetypes" with their underlying business model and this video is consistent with that message. Well done.

[ChemaBallarin]

Great delivery and great content. I often see that a model is chosen but consequences are not taking into account, this video does a great job in explaining that hidden part.

[djegao]

You are awesome. Excellent subject and had great fun with you jamming through the presentation

[julypatino]

Genuinely nice and insightful guy. Thanks!

[AnaJulia-oqnb]

Most boring subject being talked as the funniest and most interesting one!! Great video!!!

[ariel.avrahami]

Great insights, Jacco! Follow several videos, and I’m learning a lot from you! :)