How Dating Apps Make Money and Why It’s Changing | WSJ The Economics Of

The $5 billion dating app industry is largely dominated by Match Group, who owns Tinder, Hinge and Plenty of Fish. But downloads across the industry are falling, and some apps are experimenting with AI and social networking to stay competitive. What are apps like Bumble, Grindr and Muzz doing to try to differentiate themselves?

WSJ explores how these dating apps are evolving to capture wider audiences and higher revenues in a saturated market.

Chapters:
0:00 AI in dating apps
1:07 The rise of Match Group
2:01 Tinder and Hinge
3:42 Grindr and AI
6:20 Muzz and social networking
7:49 Bumble and friendship
8:36 What’s next?

The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.

#Tinder #Dating #WSJ

[dlight]

This just proves what I've known for years -- the dating apps have zero incentive to create good matches, since good matches leave the dating apps since they've successfully found a match.

[bigworm]

Lesson Learned: Don’t spend your cash on dating apps

[timoooo]

I don't get why they are looking at people getting married and leaving the app as a "lost customer", that would be like a college looking at people graduating as a lost customer. People enter and exit the dating "market" all the time. If your product is very good at helping people reach what they want, like marriage or a long term partner, then you will capture more and more of the new people entering the market as they reach the dating age.

[nak]

My goodness, tech executives are remarkably out of touch

[everybodyhasoul]

A video about the dating app industry sponsored by the dating app industry. So revolutionary.

[GeraldDeBelen]

It's the fake accounts, bots, and folks not really looking for companionship, love or sex that ruined it. It's getting faker by the day.

[alastairtheduke]

5:58 grindr is not good at solving loneliness, it adds to it

[kevnev]

I can't wait for a video titled 'The Death of Dating Apps' to be posted soon

[msnicoleleeee]

The guy described our data and “private” conversation in dating apps as treasure trove, that was very unnerving. it says something about the tech industry that you can say that like it’s nothing

[kendy]

The fact that George Arison from Grindr is sitting there with a straight face asking people to pay more for basic features, while the Grindr app has been a complete meltdown for Half of 2024 is truly Rich! 😂

[TomNook.]

The male to female ratio is 9:1, and men don't want to pay for things that are stacked overwhelmingly against them.

[ekruchowy]

These apps deliberately avoid showing or matching you with compatible partners bc they loose money if you do. They are trying to keep you hooked by getting close but never there.

[jaydibernardo]

I think the golden era of dating apps is long over. It used to be a decent way to meet people but now, much like Vegas and Disneyland, it's one big money vacuum designed to suck every last dollar from you.

[justinekstrom]

“Grindr is great for loneliness” 😭😭 he’s either willfully ignorant or a sociopath

[GoGoGirl]

This video made me delete my tinder account

[oliviao]

The retaining audience is pretty sad. Trying to string along people is just plain wrong. Playing with people's lives and faith is a new low

[KenTheMan]

Hetro dating is totally different from same sex dating . 😅. This report fails to talk about how on majority dating apps male users far outnumber female users. Men are starting to realize that they are companies profiting off of male loneliness and deck stack against them.

[cameron.t]

My mental health has improved drastically since quitting the apps. I also attract way more people since my head isn’t down or I’m actually present and not wondering about some potential Corporate sponsored date.

Yeah, there was an adjustment period… but it was personally worth ig

[s.leochapman]

Calling Grindr a "dating app" is quite humorous.

[tmoosy]

they turned dating into a pay-to-win subscription service, no wonder they're failing