How Retailer schuh Reimagined Customer Loyalty Marketing | Leading Through Change | Salesforce

In this Leading Through Change episode, Executive Vice President of Industry Marketing at Salesforce, Lynne Zaledonis, talks with Paula Nicola and Phil Hearn about how they reimagined their loyalty strategy. As Head of CRM and Analytics Management at UK footwear retailer schuh, these leaders discuss how they’re using Salesforce to engage their customers across channels and touchpoints. Then a demo highlights how loyalty management enables brands to personalize engagement at every step in the journey.

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[kevmoore]

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