Act Marketing Automation: How to Change or Edit the Subject Line

In the video tutorial on Act Marketing Automation, Tony Holowitz provides a clear and concise guide on how to change or edit the subject line of an email within a campaign. He begins by navigating to the campaign section, selecting a sample campaign, and clicking on a specific blue box which is critical for accessing the editing features. Tony emphasizes that many functions within the Act Marketing Automation are not initially intuitive, but they become straightforward once learned.

Once inside the editing area, the process to change the subject line is relatively simple. Tony instructs viewers to click on "Actions" located at the top right of the interface, then select "Properties." Within the properties section, the subject line can be found and modified as needed. He stresses the importance of modifying the subject line early in the campaign setup process to ensure it is not overlooked.

Tony also shares a personal tip for creating effective subject lines: he starts each subject line with his name followed by a colon. This strategy helps increase name recognition, ensuring that even if recipients do not open the email, they still see and remember his name, potentially leading them to reach out for future needs.

The tutorial wraps up with Tony reminding viewers of the significance of a well-crafted subject line in marketing emails. He concludes by reiterating his name, encouraging viewers to remember him for any future assistance they may require, and wishing them a great day.

**Key Points:**
- **Accessing the Editor:** Navigate to the campaign section, select a campaign, and click the designated area to enter the editing mode.
- **Editing the Subject Line:** Use the "Actions" and "Properties" options to find and edit the subject line.
- **Importance of Early Editing:** Modify the subject line at the beginning of the campaign setup to avoid forgetting this crucial step.
- **Personal Touch in Subject Lines:** Start subject lines with your name to build recognition and recall among recipients.
- **Goal of the Tutorial:** Ensure viewers understand how to effectively change subject lines and recognize the importance of these changes in marketing communications.