Act Marketing Automation: How to Send an Individual Email to One Contact with AMA

The tutorial provided by Tony Holowitz explores the feature of Act Marketing Automation (AMA) which allows users to send individual emails to specific contacts. This capability is particularly useful for sending targeted communications without launching a full campaign. Tony starts by highlighting a common user query about sending a one-off email to a single contact using AMA, something he admits to not using frequently, thus needing a refresher himself.

AMA generally enables users to create and send email campaigns to multiple contacts. These campaigns are based on templates that can be reused. However, Tony points out an important step that's often overlooked: in order to send an email to just one contact, the email template used in the campaign must be saved as a reusable template. Without saving the template specifically for reuse, you can't proceed with sending an individual email.

Tony demonstrates the process using a contact’s profile on the screen. Under the "Marketing Automation" tab, there's an option to send an email to the selected contact. He shows how to select a pre-saved template ("Act tip 2021") from a dropdown menu and then how to import this template into the email draft. Once the template is loaded, the user can enter a subject for the email and send it directly to the contact.

However, Tony notes a significant limitation with this approach: sending emails in this manner does not provide any statistics or feedback regarding the email's performance, such as whether the recipient opened it or interacted with it in any way. The only confirmation provided is a notification that the email was successfully sent.

In summary, while AMA is commonly used for broader email campaigns, it also offers the flexibility to address individual contacts directly with specific messages. This feature, although less commonly used according to Tony, is a valuable tool for personalized communication.

Key Points:
- **Template Saving**: To send an individual email through AMA, ensure the email template is saved for reuse.
- **Sending the Email**: Access this feature through the "Marketing Automation" tab and select the "send email" option.
- **Choosing a Template**: It is crucial to select a previously saved template to import into the email.
- **Limitation**: Sending emails this way does not allow tracking of email performance metrics.
- **Usage**: This feature is ideal for sending targeted, one-off communications to individual contacts.