PlayFirst: Dash to Rush! | Marco DEMIROZ

Marco DeMiroz, CEO of PlayFirst, will share his three big Ideas on how to succeed in mobile gaming. Based on PlayFirst's experience building global hit franchises such as Diner Dash, DeMiroz will provide insights to help developers reach their own successes. Marco will expand on the following keys to winning in mobile: maximizing revenue through metrics-based games-as-a-service, operating an in-game network for cross-promotion and managing cost per install, and delighting game players through storytelling and character.

Delivered at Casual Connect USA, July 2013