Performance Marketing Webinar | 4 New Imperatives for Success

The term “performance marketing” was once reserved for lower-funnel, highly measurable direct response tactics. Today though, with 80% of CEOs looking to marketing to drive business growth, the pressure for teams to become more accountable to performance outcomes has resulted in every channel touting itself this way.

A new wave of performance marketing is upon us and simply relabeling channels as “performance” is not enough to stay in the game. It requires marketers to fundamentally rethink their approach to the discipline.
Tune into Skai's recent webinar as we discussed and shared best practice examples for the four new imperatives for performance marketing success:

Reassess media – for effective targeting and measurement in a post-cookie world
Reorganize silos – how to operationalize a customer-obsessed advertising strategy
Redefine KPIs – from impression to impact, how performance metrics need to evolve
Rethink inputs – the data hierarchy of needs that every marketer needs to fulfill their potential

Timestamps:
0:00 Intro: Retail media solutions and their importance
1:10 Panelists introduction
2:00 Agenda for the webinar
3:00 Skai overview
5:32 New ad formats
8:15 Industry obsessed with performance
10:20 Performance marketing transformations
13:01 Four new imperatives for success
13:07 Reassess your media
17:33 Restructure your silos
20:30 Redefine your KPIs
23:16 Rethink your inputs
26:28 Panelists discussion on collaborative teams
33:30 Scenario: Budget planning
39:47 Q&A session
53:10 Outro