Philip Kotler's Definition Of Positioning

It's the art of crafting your company's unique offering and image to claim a distinct space in your target market's mind.

That’s how Philip Kotler, the father of modern marketing, defined positioning

Your offering is what sets you apart from the competition.

Your image is how you convey that difference.

Together, they form an idea - the essence of how you want your brand to be perceived.

So, what's the idea you want your audience to remember about your brand?

What’s the underlying message that runs through every single piece of content, post, copy, or ad you produce?

#shorts #KotlerOnPositioning, #BrandEssence, #UniqueOffering, #UnderlyingBrandMessage #philipkotler

[getsmartquick]

Al ries and Jack trout forever my guys