The Future Of Online Shopping | CNBC Marathon

CNBC Marathon explores how companies like Amazon, Walmart and their competitors are shifting their marketing and business strategies to compete in today’s economy.

Quietly launching its app in September 2022, it only took Temu a few weeks to top app store charts, edging out Amazon, Walmart and even fast-fashion brand Shein. By February 2023, the 5-month-old company made its TV debut during Super Bowl LVII, airing two commercial spots totaling an estimated $14 million. With an annual advertising budget of about $1.4 billion, Temu is focused on aggregating a user base of nearly 100 million people by year-end.

Walmart employs more people than any other company in the world and is the country’s largest grocer. But when it comes to e-commerce, Amazon is the clear leader, with 39.5% of the market share compared to Walmart’s 7%. Now Walmart has ambitious new plans, and new leadership, to try and catch up.

Livestream shopping took China by storm during the pandemic, growing into an estimated $423 billion market in 2022. The trend has caught on more slowly in the U.S., but now Amazon, TikTok, YouTube and Shopify are making big investments in hopes it takes off. CNBC goes behind the scenes with creators like Myriam Sandler to find out what it’s like to sell via livestream, and what it’ll take for the emerging model to become a mainstream way that U.S. consumers shop.

Chapters:
00:00 Introduction
00:37 How Temu Makes Money From $10 Smartwatches from China (Published August 2023)
16:57 How Walmart Is Betting Big On Stores To Catch Amazon In E-commerce (Published June 2022)
34:26 Will Live Shopping On TikTok, Amazon And YouTube Take Off In The U.S.? (Published February 2023)

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The Future Of Online Shopping | CNBC Marathon

[PrinceDilonchance]

The market trend can turn around very quickly. In fact, the indexes often switch from a bear market to a bull market when the news is at its worst and the mood of investors is at its lowest point. I read an article of people that grossed profits up to $150k during this crash, what are the best stocks to buy now or put on a watchlist?

[jonrichcorpuz]

lol CNBC is giving TEMU free advertisement smh

[brianh]

I personally think that Amazon and other large retailers need to be broken up into smaller companies. I stopped buying from Amazon last year because the quality of things I bought online from them had gotten so bad. I now order things for pickup from local stores. It is probably initially costing me more, but I am able to check the quality quickly and return or exchange things immediately. I also know that the money I am spending at least partially is helping people locally.

[YOQishere]

Hard to watch, the narrators / voice over audio is so thin, harsh ear piercing sounding. Did it from a cell phone in her bathroom? million dollar company with potato audio. come on man.

[miguelguzman]

Wow! I’m watching this from a south American country and can’t believe the current differences between us and them. We have a lot to learn, but this competition is insane.

[TheMH]

I found Temu on my own and not by advertising. For the prices they offer their items you get more than you bargain for in quality. I have ordered household items, clothing, jewelry, electronics, shoes & hardware. Was I 100% satisfied with every item, no I wasn't. However, I was happy about 95%. Yes, they maybe using lower quality electronics parts but they work well and prove to me that name brand companies are way overpriced. Especially when the pandemic happened and they arbitrarily raised prices for no other reason than they felt they could try hiding it behind pandemic. Instead of helping by either maintaining their current prices or by even lowering their prices and choosing to forego those large bonuses. Temu is probably as "safe" as the companies in our own country with data.

[KeremyJato]

The audio quality on this is killing me. And the editing choices are really strange - the TV static transitions between short clips doesn't work for me

[hiyasam]

All this greed makes me scared and depressed for some reason. It just seems so wrong

[totoroben]

Walmart playing catch-up with Amazon: any brick and mortar will have a tough value proposition if they do not deliver. I have shopped Walmart online before only to find there are many more restrictions on what they will ship vs pickup at the store. Walmart isn't a very nice place to visit. I'd rather get things delivered to my house. Same with target and home Depot, if I can find a product elsewhere for the same price, delivered to my doorstep, more than likely I will choose that option over going to a big box store. The only thing brick and mortar can offer over online is some kind of in store experience, but if you're just there to get some toothpaste, online is the way to go, unless you can hook it onto a weekly grocery trip

[pamelacupcakes]

As an Australian i can tell you Amazon here in Australia is cheaper then our supermarkets but its their postage that makes people buy from them 1 to 2 day delivery is crazy where i live as most of the online stores here in Australia takes over a week and a half to get to you even 2 weeks some times and yet stuff coming overseas takes quicker. So while walmart may be trying to take on Amazon it still don't deliver world wide hence amazon is bigger and better for us outside of the USA.

[mjo]

I never even heard of live shopping until this video. Wow....

[haitemasd]

As a consumer, I'm primarily concerned with getting the best value for my money. I'm not particularly interested in whether Amazon or Walmart makes a profit or becomes wealthier. What matters most to me is finding affordable products that meet my needs, and if Temu can offer similar quality goods at lower prices, then that's where I'll shop.

[betz]

Temu shows the huge markups and profits the go-between companies and governments make on everything coming from overseas.

[diswaydatway]

You guys had a story asking why is hard for Americans to save money? Well, online shopping is part of the problem! There's nothing wrong with it, I just believe it's too overwhelming. It's easy and simple for ppl to buy things they really do not need. It's a convenient form to shop but the negativepart of it is.... it's addicting to some.

[ЛилияТарико-фе]

This feels like a video paid by Amazon to tell people to stop using temu and go back to Amazon

[NotSureNotSureNotSure]

They need to expand on what Temu does with user data. Especially that it's parent company was caught with malware accessing Android phones' other apps' data and personal messages.

[redddd]

I also noticed that temu likes to falsely advertise their prices 🤔

[andreX]

This is the best temu commercial i watched

[geoleo]

The new age of the internet experience. Whodda thought big companies partnering with live streaming influencers would skyrocket their sales!!??

I think the live streaming review benefits are huge.
1. Eliminate fake review doubts for shoppers
2. See a product being used first hand
3. The interaction with a real consumer adds trust and validity to the product
4. The option of a buy now discount feeds the impulse buying mindset

And these influencers are becoming millionaires $$. Holy sh;t. I need to cash in on this and all from the convenience of my couch 🛋️

[MrSoyfenix]

Well i was thinking about getting and smartwatch, thanks for the ad.