Storytelling in B2B Business // An Anyline, Anytime Interview

In this episode of Anyline, Anytime, we take a look at the role storytelling plays for B2B businesses. While storytelling is widely used in the B2C space, it has yet to take center stage in the B2B world.

So, why is this and what can B2B businesses do to better incorporate their story into future campaigns? Our own VP of Brand Strategy, Sophie Kreuzer, joins us to discuss this and much more. We are also joined by Daniel Stock, the Senior Copywriter at Obscura, a marketing and advertising agency we partnered with on a recent branding project.

You can find the topics we discussed in this episode:
0:00 - Introduction
1:22 - Storytelling within B2B
8:31 - Achieving the right story
12:05 - Bringing storytelling into brand messaging
14:25 - Lessons learned
21:25 - Conclusion

Host: Marc Babin
Guests: Sophie Kreuzer and Daniel Stock

You can view the video at the link below!

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