filmov
tv
Your Customer is the Hero. Not You.
Показать описание
Brian Signorelli, Senior Director of Sales at Hubspot, talks about Donald Miller's StoryBrand concept.
Referencing Miller's book, Brian says:
"You are not the hero in the buyer's journey. Your customer is the hero in the buyer's journey. And your content needs to take them through that journey. You are simply the guide."
Find the full podcast episode from The Manufacturing Executive (episode 11) below:
Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli:
Referencing Miller's book, Brian says:
"You are not the hero in the buyer's journey. Your customer is the hero in the buyer's journey. And your content needs to take them through that journey. You are simply the guide."
Find the full podcast episode from The Manufacturing Executive (episode 11) below:
Be Careful With the Internet: How B2B Inbound Marketing Exploded w/ Brian Signorelli:
0:12:35
0:01:22
0:02:19
0:00:54
0:02:01
0:00:26
0:02:25
0:03:00
0:00:08
0:06:02
0:00:49
0:03:31
1:00:16
0:20:22
0:34:05
0:02:49
0:08:21
0:43:33
0:00:51
0:06:23
0:09:46
0:05:57
0:00:29
0:00:48