Apple's Multi-Billion Dollar Bet On AI

Apple's dedication to AI is clearer than ever. In a recent reveal, their R&D spending for 2023 soared over $2.61 billion, marking a $3 billion increase from last year. The CEO, Tim Cook, attributes a chunk of this enormous expenditure to generative AI research. He emphasized how AI is becoming an inseparable part of their product line. Want to get the inside scoop? Dive into the video! 🍏🤖

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[citizen]

That 22 billion is the TOTAL R&D spend isn’t it? So why are you presenting it as being AI spending?