How to create the ultimate content marketing strategy in six steps

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Ready to ace your content marketing game? Then you're at the right place. In this video, we discuss how to create a killer content marketing strategy that helps you strike a balance between quality and quantity while delivering results.

0:00 Introduction
0:15 The case for a content marketing strategy
0:46 Tip 1 Define your goals
01:24 Tip 2 Understand your target audience
01:59 Tip 3 Brainstorm ideas and plan
02:43 Tip 4 Create meaningful relevant content
03:18 Tip 5 Publish, promote and optimize
04:06 Tip 6 Analyze and improve
04:46 Summary and conclusion

First of all, what is a content marketing strategy?
A content marketing strategy is a game plan to reach your target audience through content crafted to meet their needs and likes. Imagine it as a menu card with various items such as blogs, ebooks, videos and social media, tailored for different audiences with different tastes at different parts of the customer journey.

How to make a marketing and content strategy?

Tip 1: Define clear goals 🎯
A well-defined and effective content strategy starts with a clear goal. What does your brand wish to achieve with your content? Are you aiming to boost leads, increase website traffic, build a community or increase awareness for your brand? Defining your goals and documenting them on paper is the first step for success.

Tip 2: Understand your target audience 🔍
What drives your target audience? What information would help them in their decision-making process, what problems do they face and where do they consume content? When you know the answer to these questions you will be able to create content that resonates with them.

Tip 3: Brainstorm ideas 🧠
A successful content strategy will have content tailored to various stages of the customer journey while employing content types that work for your audience such as blogs, videos, social media posts, podcasts, infographics etc. By brainstorming with teams for ideas you will be increasing your chances of coming out with creative content that stands out from the crowd.

Tip 4: Create meaningful content 🚀
If you create content without stopping to think whether it appeals to your end users and potential customers then you are fighting a losing battle. Aim to create content that adds value to your target audience’s lives and do so by planning in advance. Employ tools such as a content calendar to bring structure to your content creation efforts.

Tip 5: Amplify, optimize, promote 🌐
To help your content achieve its full potential, plan a distribution and promotion calendar. Employ various marketing channels at your disposal such as social media, email marketing and internal and external newsletters, to increase your content reach. Also, SEO optimize before publishing the content.

Tip 6: Analyze and improve to succeed 📈
Data, data, data. Harness the power of data and analytics to see what is performing and what is not to finetune your content strategy. Continuous improvement is the recipe for success.

Are these tips helpful in creating your own winning content marketing strategy? Tell us in the comments section below.

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At Sprinklr, our mission is to enable every organization on the planet to make their customers happier.
Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

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