My 7 year journey to making my first million.

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.

[quindelin]

"businesses are manifestations of what you're already built in yourself"

it's just another artform, pure expression

[marc-cleroux]

It's been 6 years since I started my online marketing journey.

1st year I sold 80 tshirts on Teespring
2nd year I made ~$10k in revenue in ecom.
3nd year $50k revenue in ecom
4th year $70k revenue in ecom
5th year $60k in salary managing ads.
6th year $120k in salary managing ads.

7th year will hopefully be the year where I successfully launch my business and reach $50k months.

Slow grind like Alex says!

[IAMBARNABAS-]

I like to think that I'm a pretty stable guy, but this story had me stressed. I can say without a shadow of a doubt: YOU DESERVE EVERY FUCKING DIME YOU HAVE. It makes me really happy to see good honest people succeed.

[LRkun]

Your wife is awesome by her act of staying by your side. Sometimes we just need someone to believe and walk by our side.

Your grit is amazing too. You never gave up. So many now teach hard work etc..is bad. But hard work works...some may not succeed always through hard work but someone great can succeed from it.

I learned a lot.

[kaibe]

I think the best part of all your advice, is it's raw, down-to-earth honest truth, and fuck me is that hard to come by.

Whenever I see some YouTube creator claiming they have the secret sauce these days, I'm just like - please just fuck off.

[bedtimestories]

That is one hell of a wife. Sticking around at $0 to $100m... It's so rare is almost gets me emotional. Good job man.

[Scalp-and-Stack]

This is probably the realist video I’ve ever seen on YouTube. Thank you for sharing. Russel is amazing at bringing people together.

[biiinger]

Dude this story is fucking nuts. So glad you are where you are today after all this. Thanks for sharing your journey thus far mate

[justinosuji]

This man authenticity is so refreshing. Watching all the old videos that pop up in my timeline

[gustavomunozcastro]

Whenever I think you've dropped your best content ever, you drop something like this Alex. Thanks for sharing, 109% true.

[BlakeAlexanderGames]

Man, this made me tear up.. I feel proud to be apart of the mozi nation. Congratulations man! I can’t wait to show you how much you’ve inspired in me!

[djskinztech]

This is so powerful. You deserve all your success Alex! Good stuff!

[rlntlssz]

Easily one of the best channels on youtube. Your videos are better than any guru course outhere!

[stachowi]

Alex, one of your best videos and I feel like I’ve watched them all. The more detail the better. Thank you!

[Truehoon]

The fact you perserviered through the failures and disappointment to success without giving up shutting down mentally/emotionally through it all is admireable and an inspiration.

[oside]

What a awesome outlook and true outlook.. 23k after selling 4 business's. What seemed as if you had nothing to show for it, however all the skills and charecter traits that you attained from that was able to create over 100k and a new business model soon after that and on to over 100 million in business since. Love it!

[ManuelPrenza]

that's insane, it just seemed like problem after problem. honestly got stressed just listening. crazy how much you learn through tough times. but man still sounds super tough.

[coolhandluke]

This is what I was looking for and felt was there. Much respect for sharing man. I was skeptical st your vids at first but the more I listened the more I appreciated your candidness and willingness to share tactical knowledge..

Seriously. Thank you.

[mike_strong]

This is definitely one of the best videos you’ve dropped. Thank you for your authenticity!

[tanner.chidester]

You a baller bro. This is the shit people don’t see that makes the great ones great. Insane