Online Reviews: Decoding the 12th Edition of Online Review Insight

What's better than one Marcus? Two, of course! This episode, the two Marcuses breaks down insights from J Turner Research's 12th Edition of the Mechanics of Online Review and ILSs! This report dives into the evolving landscape of online reviews and explores how to leverage them for multifamily success. Join us on The Multifamily Review as we explore key trends, discover the impact of AI, and understand how to create a positive online reputation.

0:00-1:05 Intro
1:05-2:10 Explosion of Reviews
2:17-3:26 Where is the review action?
3:26-4:17 Is more really better?
4:17-6:31 Google the Gorilla
6:32-7:28 Mistakes in Multifamily for Online Reputation
7:28-9:35 Responding to the lovers (and haters)
9:35-11:31 Trends in Online Reviews
11:31-13:53 AI in Multifamily
13:53-14:21 Where to Download the Report
14:21-15:22 Outro

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